Florida Banking February 2022

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Chair’s Message4
Straight Talk from the President’s Desk6
Cypress Bank & Trust: A 25-Year-Old Trust Company, Branching Out8
Government Relations: BankPac Report12
Florida BankPac Update13
BancServ Endorsed Partner: Effectively Bridging the 3 Major Gaps Between Connected TV Advertising and Marketing Attribution16
Organic and Planned Evolution - FSU College of Law Juris Master in Financial Regulation18
FBEF Provides Financial Assistance for Bankers Continuing Their Education21
Women in Leadership Conference 202122
Personal Transactions24
Kudos26
FBA Staff Spotlight28
Upcoming Events30
Did You Know?31
Advertising Directory31

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