Florida Banking December 2023

Editorial & Executive Offices 1001 Thomasville Road, Suite 201 Tallahassee, FL 32303 850-224-2265 www.floridabankers.com Advertising & Production Offices 250 Prairie Center Dr., Ste. 300 Eden Prairie, MN 55344 952-835-2275 www.nfrcom.com For advertising information, contact Erica Nelson Advertising Sales Executive 763-497-1778 Erica@NFRcom.com For reprints or single issues, contact 800-336-1120 Statements of fact and opinion are made on the responsibility of the authors alone and do not imply an opinion or endorsement on the part of the officers or members of FBA. Florida Banking is published 11 times annually with a combined issue in December/January. Subscription price is $50 per year for nonmembers. Postmaster, send address changes to Florida Bankers Association, P.O. Box 1360, Tallahassee, FL 32302. Copyright 2022 Alex Sanchez President and Chief Executive Officer

THE MAGAZINE OF THE FLORIDA BANKERS ASSOCIATION

VOLUME 38

NUMBER 11

DECEMBER 2023

ON THE COVER 14 ������������� Celebrating 30 Years of Passionate Advocacy: FBA Honors Retiring CEO Alex Sanchez CONTENTS 4 ��������������������������Chair’s Message 8 - - Staff Tribute to Alex Sanchez 20 �������������Government Relations: 22 �����BancServ Endorsed Partner: Hurricane Resilience Begins With Mitigation Planning 26 ����������������������Trust and Wealth Management: Alex Sanchez: A Guiding Force for the Florida Bankers Association Trust Division 28 �����������Florida BankPac Update 30 -19th Annual Florida Bankers / California Bankers DC Fly-In 34 - Elevate Your Banking Career with FSU’s Juris Master in Financial Regulation and Compliance 36 Fighting the Misguided Credit Card Competition Act 38 ���������������Personal Transactions 40 ��������������������������������������� Kudos 42 ���������������������Upcoming Events 43 ����������������Advertising Directory 43 �������������������������Did You Know? What I’ve Learned from Alex Sanchez

Florida Bankers Association asanchez@floridabankers.com Pamela Ricco Executive Vice President and Chief Operating Officer Florida Bankers Association pricco@floridabankers.com Brooke Harrison Publications Director Florida Bankers Association bharrison@floridabankers.com

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4

Jose Cueto Chair

Derek Jones Chair-Elect

Bill Penney Immediate Past Chair

Fab Brumley Second Immediate Past Chair

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On the Cover: Retiring FBA President and CEO Alex Sanchez

Florida Bankers Association: The voice of Florida banking since 1888.

Photos by Felix Rivera Negron