Florida Banking August/September 2024

Consult polls, Edelman Trust Barometer and other sources). Personal connection and engagement matter. And who knows that better than bankers? As you work in your communities and support your customers, you are building that trust. At FBA, we are looking to amplify that positive message and do the same. As a first step, we are working with the Florida Chamber of Commerce to build bank presence data

and eventually additional community impact data into the Florida Gap Map. We also want to support the Florida Scorecard, where you are already engaged in related activities. If you are not familiar with these efforts but want to support, please feel free to reach out to me, FBA Director of Communications Suellen Wilkins or the FBA staff. More to come on these important initiatives!

THE FUTURE OF FLORIDA BANKING MAGAZINE

FLORIDA BANKING MAGAZINE IS MOVING TO A BIMONTHLY PUBLICATION SCHEDULE

Our readers can still expect: • Stories featuring banks and their good work in communities • Legislative & regulatory updates • Thought leadership articles • Kudos • Event recaps & photos …and more! The FBA team is also excited to explore new communications channels as referenced in the 2024-27 strategic plan.

THE MAGAZINE OF THE FLORIDABANKERSASSOCIATION WWW.FLORIDABANKERS.COM SEPTEMBER 2020 THE FLORIDABANKERSASSOCIATION THE MAGAZINE OF THE FLORIDA BANKERS ASSOCIATION WWW.FLORIDABANKERS.COM JULY2024 HE MAGAZINE OF THE FLORIDA BANKERS ASSOCIATION WWW.FLORIDABANKERS.COM SEPTEMBER 2020 AGAZINE OF THE FLORIDA BANKERS ASSOCIATION WWW.FLORIDABANKERS.COM AUGUST |SEPTEMBER 2024

FBA President and CEO Kathy Kraninger: Shaping the Future

FirstBank Florida: Fostering Strong Community Relationships

WWW.FLORIDABANKERS.COM AUGUST | SEPTEMBER 2024 — 7