Florida Banking April 2022

BANCSERV ENDORSED PARTNER: BANK MARKETING CENTER

IS IT TIME FOR YOUR BANK TO GET NOTICED? START BLOGGING

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BY NEAL REYNOLDS, PRESIDENT, BANKMARKETINGCENTER.COM

S ocial media marketing has taken on even greater importance over the last two years and blogging has become an even more important component of social media marketing. The name of the game, the key to growing deposits, customers and revenues is growing relationships. That hasn’t changed. What has changed is the way consumers

of their overall marketing. And blogging should be a major focus. Not only can blogging connect with your customers, build relationships, increase brand awareness and generate sales leads, but it’s also efficient, effective and measurable. Blogging facilitates interaction, interaction equals engagement, engagement equals relationship and relationship equals loyalty and (ideally) increased revenue.

behave, and at the heart of it, a watershed shift from in line to online. Take customer service, for example. Customer service has always been an important component of a bank’s offerings, right? According to tech consulting firm CapTech, in their 2021 Innovations Study, communication with a company using online chat has increased 18 percent, from 28 percent in 2020 to 46 percent in 2021. Another statistic? Fifty-four percent said they would always choose a chatbot over a human customer service rep if it saved them 10 minutes. Goodbye human being, hello chatbot. I’ve found that online chat customer service has come a long way over the last

“NOT ONLY CAN BLOGGING CONNECT WITH YOUR CUSTOMERS, BUILD RELATIONSHIPS, INCREASE BRAND AWARENESS AND GENERATE SALES LEADS, BUT IT’S ALSO EFFICIENT, EFFECTIVE AND MEASURABLE.”

Blogging helps people find you

Start by thinking about the size of your website. How many pages are there? Probably not that many. And think about how often you update the content on those pages. Probably not that often. This is where your blog comes in. Every time you create and publish a blog post, search engines consider that yet another indexed page on your website. This means that with each blog, you’re creating one more opportunity for your site, through that blog post, to show up on the search engine results page (SERP) and drive traffic to your website in a prospect’s organic search.

couple of years and I guess we have advancements in technologies such as AI and Machine Learning to thank for that. This is just one example of how critical your “digital presentation” is. So, it’s no surprise that banks have been working hard over the last two years to execute strategies that make social media marketing an integral part

Blog content can take many forms Every time you create and post a blog, you’re creating content that 1) you can share across your social platforms and 2) people who see it can share. So, with blogging, you’re not only strengthening your social reach with the blog itself. You’re also creating

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