Finding Your Theme

Staff Review Editors Review EIC Review Adviser Review

The book’s organization furthers the theme

If using spinoff phrases for section names, they fit the theme and are not cliché Title Page

The photo(s) capture the theme visually

The page contains book name, volume number, school name, full address, website address, phone number and student population Typography

The font is appropriate for the theme

The font style, color and other characteristics are appropriate for the theme

The font is readable

Body font size is 9 or 10 point for serif or 8 or 9 point for sans serif Caption point size is 1 point smaller than body copy

Headline font size is not excessively large

Copy is ragged right

Font was adjusted using leading and/or kerning

Opening Theme copy discusses the events, activities and issues of the school year effortlessly Theme copy is not too generic and non-specific to this year and this school The opening spreads clarify the theme without over-explaining it and being cliché Spreads Graphics or coverage techniques are used throughout the book to further remind the reader of the theme Graphics or coverage techniques are unique and do not force the theme idea Theme elements are used appropriately

Yearbook Suite | Finding Your Theme 31