FSR September 2022

TRENDING ON THE MENU // Coffee and Tea

Coffee and Tea Trends A FEW KEY INSIGHTS FROM DATASSENTIAL ON COFFEE AND TEA

FLAVORS AND VARIETIES GROWING ON U.S. MENUS Flavors/ Varieties Menu Penetration 4-Year Growth Oat Milk <1% +++* London Fog <1% +510% Nitro Cold Brew <1% +446% Turmeric Latte <1% +289% Matcha Latte 1.8% +218% Matcha 3.1% +200% Sweet Tea 15.7% +46%

• New kinds of plant milk, such as oat milk, have seen a mete oric rise in mixed cof

fee drinks as consumers explore ways to consume less dairy.

• New methods of preparing and sourcing coffee are cap turing consumers’ imaginations.

• Functional and “better-for-you” drinks, like matcha, turmeric, and green tea, are trending across menus. • Consumers also have a growing curiosity about global and uniquely regional flavors, which is reflected in their beverage choices.

* INDICATES STRONG GROWTH COMPARED TO A MINOR PRESENCE FOUR YEARS AGO

COFFEE AND TEA TRENDS TO WATCH & UNDERSTAND // COURTESY OF DATASSENTIAL

OAT MILK Oat milk—virtually non-existent onmenus just a few years ago—has skyrocketed, particularly in coffee drinks, as a way to impart a creamy, luxurious flavor. CONSUMERS Know It Have Tried It 73% 36% MENU EXAMPLE: Green Tea Oats: quinoa oatmeal served with green tea, oat milk, vanilla, maple syrup, and cacao banana crunch. Green & Tonic // MULTIPLE LOCATIONS, CT AND NY

TURMERIC LATTE A turmeric latte actually contains no coffee but instead is a mixture of turmeric powder, milk, and spices. Also called golden milk, it’s known for its anti inflammatory properties. CONSUMERS: Know It Have Tried It 32% 10% MENU EXAMPLE: Turmeric Latte: served with black pepper essential oil and raw honey. Cafe Gratitude // MULTIPLE LOCATIONS, SOUTHERN CA

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SEPTEMBER 2022