FSR October 2022

FirstCourse

It's not cat food, but the menu—and plating—at Gatto Bianco took its cues from felines. ThePurr-fectPop-Up?

FANCY FEAST

BY NICOLE DUNCAN Fancy Feast’s restaurant pushes the envelope in CPG pop-ups.

meaning “white cat” in Italian, was a nod to the brand’s fluffy mascot. Fancy Feast corporate chef Amanda Hassner teamed up with Cesare Casella, a Michelin Star–winning chef who hails from Italy and now lives in New York, to create dishes that mimic the “sensory experience

FOR TWO DAYS IN AUGUST, a temporary trattoria in New York’s Meatpacking District looked like something the cat dragged in, quite lit erally. Purina’s Fancy Feast created a pop up—for humans—that coincided with the launch of its new globally inspired Medleys line-up. The concept, named Gatto Bianco,

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FSRMAGAZINE .COM

OCTOBER 2022