FSR October 2022

S P O N S O R E D B Y T R U E A U S S I E B E E F & L A M B

Aussie Rules

Why Australian redmeat is dominating the U.S. market.

BEEF SIRLOIN BURNT ENDS CHIMICHURRI SAUCE AND LIME

MEAT & LIVESTOCK AUSTRALIA

staggering 75 percent of the lamb imported into the U.S. comes from Australia. The country has long been a major supplier of red meat to the U.S.—while it is the single largest source of lamb consumed in the U.S., Australia is also well known as a country of origin when it comes to grass-fed beef as well. What’s especially impressive about Australian lamb’s market share in the U.S. is its recent growth: 2021 marked the biggest year ever for lamb exports from “Down Under,” having increased 16.4 percent year-over-year. This growth is reflected on the menus of U.S. restaurants: Datassential reports that Australian Lamb grew 49 percent on menus between 2018 and the end of 2021. A

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FSRMAGAZINE .COM

OCTOBER 2022