FSR November 2022

FirstCourse

Hispanic consumers account for about a quarter of all restaurant traffic. TheNuancesof LatinoConsumers BY NICOLE DUNCAN Customer engagement begins with ALREADY AN INTEGRAL CUSTOMER BASE for res taurants, Latino consumers are poised to become even more influential in driv ing trends and market growth. Accord ing to the Pew Research Center, Hispanic Americans accounted for more than half (52 percent) of the U.S. population growth greater cultural understanding.

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between 2010 and 2021—surpassing any other ethnic or racial group. In a recent survey, market research firm Numerator found Latino households are 72 percent more likely to dine out six or more times a week compared to the national average. Although quick-service chains,

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NOVEMBER 2022