FSR November 2022

TRENDING ON THE MENU // Beef Burgers

Beef Burger Trends A FEW KEY INSIGHTS FROM DATASSENTIAL ON BURGERS

BURGER TYPES GROWING ON U.S. MENUS Burger

• Burgers are one of the most-loved foods. They ranked eighth in terms of consumer affinity last year—out of nearly 4,000 foods and beverages. • Cheeseburgers appear on more than half (indeed, 54.4 percent) of all U.S. menus. • While plant-based burgers are skyrocketing, upscale meat options continue to be a major overarching consumer trend. • Beef is the most commonly menued type of burger patty. • Creative condiments and more atypical, elevated ingredients are showing growth. CHEESEBURGER The top-featured burger variety on menus, this well-known classic is often topped with ched dar, American, or Swiss cheese, with cheddar varieties like white cheddar trending upward with this burger variety. CONSUMERS: Know It Have Tried It 98% 93% MENU EXAMPLE: Bacon Cheeseburger: Friendly’s Big Beef burger topped with melted American cheese, applewood smoked bacon, fresh lettuce, tomato, and mayo on a

Menu Penetration 4-Year Growth

Cheeseburger

54.4%

+3%

Double

17%

+12% +++% +19% +57% +80% +199%

Plant-Based Burger

12.8% 10.7%

Slider

Wagyu

2.5% 1.8% 1.3%

Brunch Burger

Smash

+++ INDICATES GROWTH GREATER THAN 1000%

BURGER TRENDS TO WATCH & UNDERSTAND // COURTESY OF DATASSENTIAL

grilled brioche bun. Served with fries. Friendly’s // MULTIPLE LOCATIONS

MUSHROOM SWISS BURGER Mushroom swiss burg ers typically feature sauteed mushrooms, Swiss cheese, onions, and sometimes a mayonnaise-based sauce. CONSUMERS: Know It Have Tried It 77% 52% MENU EXAMPLE: Mushroom and Swiss Burger: Sautéed shitake, porto bello, and button mushrooms with Swiss cheese on a toasted bun. Starwood Cafe // TEXAS, MULTIPLE LOCATIONS

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NOVEMBER 2022