FSR November 2022

TRENDING ON THE MENU // Beef Burgers

“The burger brings people back to happy times—it’s nostalgic, comforting.”

THE BURGER FORMAT EMBRACES CONSUMER CUSTOMIZATION.

CARGILL

The Ultimate Comfort Food Consumers love burgers—and beef burgers dominate. B urgers have ma inta ined an unshakeable hold on consumers’ palates. According to Datassen ing,” says Chef Bradley Borchardt, senior corporate chef of innovation and strat egy at Cargill . “It’s the closest thing the U.S. has to a staple food.”

more comfort food in the coming year. It would be fair to call burgers the ultimate comfort food. “ e burger was loved before the pandemic, needed dur ing the pandemic, and will never play itself out,” says Heather George, senior marketing manager at Cargill. Consumers especially love ordering burgers from restaurants—with a pro nounced increase since the pandemic began. Datassential recently found that

tial, 87 percent of consumers love or like burgers. ey reign supreme as one of the most-loved foods in the country—in fact, Datassential placed burgers eighth out of about 4,000 foods and beverages in terms of consumer affinity. “The burger brings people back to happy times—it’s nostalgic, comfort

With the onset of the pandemic, com fort food began a comeback as a culinary trend. It doesn’t seem to be going any where, either. In a recent survey from e Food Group, 42 percent of respon dents ate more comfort food over the last two years, and 33 percent plan to eat

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