FSR November 2022

Liquid Intelligence

TRENDS AND CREATIVE APPROACHES TO SPIRITS, WINE, AND BEER. MENTIONED IN THIS STORY VINYA TABLE • • • THE METEOR • • •

POSTINO WINECAFE • •

• AVIARY WINE & KITCHEN

BEFORE VINYA OPENED ITS RETAIL SHOP (PICTURED) AND RESTAURANT, IT WAS A WINE CLUB, VINYA DRINKING CRU.

Everybody Club IN THE

VINYA

IN RESTAURANTS’ ONGOING QUEST for guest connection, wine clubs offer an increasingly popular way to build relationships beyond an establish ment’s four walls. Driving engagement, awareness, and fresh revenue streams,

these oenophile circles offer curated collections that reflect bespoke in house dining experiences at home and via exclusive events. “Not everyone’s open seven days a week or for brunch, lunch, and dinner

BY MANDY ELLIS Wine clubs can deepen

relationships with restaurant guests.

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NOVEMBER 2022