FSR May 2023

SHOW PREVIEW

TUESDAY, MAY 23 Restructuring a Restaurant’s Relationship with Gen Z While Gen Z’s buying power continues to grow, they are din ing out less than millennials, according to The NPD Group. Join this educational session for a deep dive into the psyche of Gen Z, how their relationship to restaurants has changed, and how restaurants are restructur ing to win this generation over. WHO: Graham Humphreys CEO at The Culinary Edge Nikki Freihofer Associate Director, Strategy at The Culinary Edge WHERE: Innovation Theater North Hall, 5572 WHEN: Tuesday, May 23, 2023 10 a.m.-10:45 a.m. The Role of Cultural Competency in Hospitality Sales and Staffing WHO: Renee Sykes Regional Director, People & Culture at Sage Hospitality Group - Ritz-Carlton, Chicago Tyronne Stoudemire SVP of Global DE&I at Hyatt Hotels WHERE: Education Super Center South Hall, 2778 WHEN: Tuesday, May 23, 2023 10:30 a.m.-11:15 a.m. Love at First Like: How to Leverage Social Media to Gain IRL Customers Limited resources? Lack of expertise? No problem. This educational session will show

you how to keep up with the trends of social media market ing in a cost-efficient, effective way. Learn how to win custom ers over through social media and build brand affinity. WHO: Jennifer Kaminski Managing Director at Social Thinkking & 2 Korean Girls WHERE: Education Super Center South Hall, 2778 WHEN: Tuesday, May 23, 2023 12 p.m.-12:30 p.m.

Alex Velez Executive Chef at Redfire Grill & Steakhouse Daniela Fernandez Quispe Kitchen Manager at Chook Charcoal Kitchen Advancement at National Restaurant Educational Foundation WHERE: Education Super Center South Hall, 2778 WHEN: Monday, May 22, 2023 3:15 p.m.-3:45 p.m. How to Build and Sustain a Profitable Off-Premises Catering Business Find the gaps in your current catering strategy through this educational session and learn how to close them. In this ses sion, catering experts will weigh in on exactly what it takes to organize and execute a successful catering business. WHO: Jim Rand Operating Partner at Act III Holdings Edward Walden Director, Professional

WHERE: Education Super Center South Hall, 2778 WHEN: Monday, May 22, 2023 4 p.m.-4:30 p.m. Reimagining Advertising: How to Break Through the Social Media Noise and Create Authentic Viral Moments Sit down with marketing lead ers as they pull the covers off and share the secrets to effec tively leverage social media, create authentic viral moments, and remain agile in an organic way. WHO: Jae Goodman Founder at Observatory Joel Yashinsky Senior Vice President and Chief Marketing Officer at Applebee’s WHERE: Innovation Theater North Hall, 5572 WHEN: Monday, May 22, 2023 4 p.m.-4:45 p.m.

The State of Labor in Foodservice and Solutions to Move the Industry Forward Recruiting and retaining staff is still the foodservice industry’s Achilles’ heel. Join experts as they break down data, discuss strategies to strengthen recruit ment and retention, and share ideas on how the foodservice industry can move forward to improve these issues. WHO: Denise Herrera Vice President Of Culinary at Burtons Grill & Bar James Griffin Professor, College of Hospitality Management at Johnson & Wales University WHERE: Innovation Theater North Hall, 5572 WHEN: Tuesday, May 23, 2023 12:30 p.m.-1:15 p.m.

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MAY 2023

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