FSR July 2023

First Course

True Food Kitchen's menu revamp in April included 30 new food items, plus an updated beverage program including reimagined scratch made cocktails, refreshers, and teas.

TRUE FOOD KITCHEN

True Food’s Incredible Evolution BY CALLIE EVERGREEN The wellness-focused DURING CHRISTINE FERRIS’ FIRST DAY as the new social media coordinator for Smashburger in May 2012, she hap

I walked through those doors,” Fer ris said on the second episode of FSR ’s new podcast, “The Restaurant Innova tor.” Fast forward four years, when Fer ris started as the marketing manager for True Food Kitchen, eventually work ing her way up to director of marketing.

brand recently debuted a total menu overhaul and the launch of its first quick-service location.

pened to walk into a True Food Kitchen for lunch. She recalls telling herself, “I want to work for a brand that has such amazing vibrant energy that I felt when

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FSRMAGAZINE.COM

JULY 2023