FSR January 2023

OntheRise BY BEN COLEY

Striking It Lucky

810 BILLIARDS & BOWLING HAS EXPANDED INTO TEXAS (PICTURED) AND ARIZONA.

EST. 2015 FOUNDER: Michael Siniscalchi HQ: Myrtle Beach, South Carolina UNITS: 6 CUISINE: American

810 Billiards & Bowling is taking a double-pronged approach to growth.

placed an offer to buy the bowl ing a l ley, but they were rejected. Hav i ng moved on f rom this dream, the couple

by a Piggly Wiggly gro cery store, and to a third in Conway, South Caro lina, nearby Coastal Car olina University. During

returned to New York but eventually decided to leave the city and slow down. Siniscalchi took a job doing portfolio management in Rochester. Then, out of the blue, the bowling alley called about the offer, reigniting their hopes. Life sped up once again as the two quickly traveled to South Carolina, acquired the property, and debuted the first 810 Bil liards & Bowling in NorthMyrtle Beach in 2015. As Siniscalchi foresaw, the concept did indeed work in the mid-sized mar ket. Before the pandemic, the brand expanded to a second location in Myr tle Beach, in a space formerly occupied

Covid, additional stores debuted in Phoe nix and Chandler, Arizona, and Houston. Amid this corporate expansion, its franchise program was also beginning behind the scenes. The first two are slated to debut this year in Fort Smith, Arkansas, and Greenville, South Caro lina. As of last fall, 11 additional franchi sees were under agreement and seeking out for real estate opportunities. “[We] got thrown some hurdles with Covid. That slowed down the whole pro cess,” Siniscalchi says. “Obviously indoor entertainment was hit particularly hard, but we navigated that pretty well.” 810 Billiards & Bowling describes

WORKING IN the finance industry in Chicago and New York, Michael Sinis calchi often found time to unwind by attending various eatertainment venues, like Brooklyn Bowl or Pinstripes. Years later in 2014, while vacationing with family in South Carolina, he came across a rundown bowling alley, and the wheels in his brain started turning. Why couldn’t the full-service, upscale enter tainment venues of Chicago and New York work in a mid-sized market like Myrtle Beach? Siniscalchi and his wife felt so strongly about this notion that they

810 BILLIARDS & BOWLING

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