FSR January 2023

Liquid Intelligence

TRENDS AND CREATIVE APPROACHES TO SPIRITS, WINE, AND BEER. MENTIONED IN THIS STORY TOASTED YOLK • • • SNOOZE • • •

ANOTHER BROKEN EGG

Boozy Breakfast ISHERETOSTAY

SNOOZE’S DRINK MENU INCLUDES SEASONAL SPECIALS, LIKE THE PUMPKIN SPICE MARTINI.

SNOOZE

WHILE THE RISE of NextGen break fast and brunch brands has been fueled by a number of factors, such as elevated menus and vibrant spaces, nothing brings a fresh, celebratory twist to the morning daypart quite like

the beverage menu. Unlike many legacy breakfast play ers, these up-and-comers are embrac ing alcoholic drinks that include sta ples like mimosas and Bloody Marys, as well as less expected libations. The

BY NICOLE DUNCAN Alcohol is driving business and interest in NextGen breakfast.

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JANUARY 2023