FSR August 2023

2 To gain perspective on the run Texas Roadhouse has put down, it helps to look back. In 2017, this was a $2 billion company with 549 locations across its footprint. Five years later, pandemic and all, the chain dou bled to about $4 billion in revenue as it spread to 697 venues (including 652 Texas Roadhouses, 40 Bubba’s 33 units, and five Jaggers, the company’s fast-casual offshoot). But beyond material growth, TEXAS ROADHOUSE

TEXAS ROADHOUSE

Texas Roadhouse’s story is one of resiliency and reemergence, and in both cases, the brand leaving the pandemic behind is more dynamic than ever. It opened 2023 gener ating weekly sales north of $146,000. Texas Roadhouse averaged more guests in the cal endar’s first seven weeks than any period in its history. On the doorstep of COVID, the brand generated roughly $113,777. One of the big kickers has been to-go sales— off-premises accounted for $8,741 pre virus. Today, it’s closer to $19,000. And the momentum isn’t tailing off. Texas Road house grew its same-store sales 12.9 percent at company units in Q1 2023 and hit a record weekly figure of $148,437, besting a high mark set the previous quarter.

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FSRMAGAZINE.COM

AUGUST 2023