FSR August 2022

First Course

Adult beverages and elevated eats differentiate NextGen brands like Another Broken Egg.

ANOTHER BROKEN EGG

Breakfast Hits the Big Leagues BY NICOLE DUNCAN Expect more NextGen breakfast brands in future FSR 50 reports. WHEN IT COMES TO the largest players in full service, most are rooted in the lunch and dinner dayparts. High-powered breakfast brands, including IHOP, Denny’s, Cracker $CTTGN CPF 9CHƃ G *QWUG JCXG ECTXGF QWV their own space within casual dining, but the early daypart could receive an even

greater boost thanks to a number of grow ing NextGen Casual restaurants. #U VJG Ƃ TUV EQPEGRV KP VJKU GPENCXG VQ go public, First Watch’s IPO reveals break fast’s burgeoning potential. For one, few full-service restaurants have migrated to Wall Street in recent years. (Before First

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FSRMAGAZINE.COM

AUGUST 2022