FSR August 2022

CONTENTS

FSRmagazine.com August2022 No.104

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56

EDITORIAL EDITORIAL DIRECTOR Danny Klein Danny@FSRmagazine.com EDITOR Nicole Duncan Nicole@FSRmagazine.com CONTENT EDITOR Ben Coley Ben@FSRmagazine.com STAFF WRITER Trevor Griner Trevor@FSRmagazine.com DIRECTOR OF CUSTOM CONTENT Peggy Carouthers Peggy@FSRmagazine.com CUSTOM CONTENT ASSOCIATE EDITORS Charlie Pogacar Charlie@FSRmagazine.com Kara Phelps Kara@FSRmagazine.com

ADMINISTRATION Journalistic, Inc. 101 Europa Drive, Suite 150 Chapel Hill, NC 27517 GROUP PUBLISHER FOOD NEWS MEDIA Greg Sanders Greg@FoodNewsMedia.com

PRESIDENT Webb C. Howell

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IT MANAGER Jason Purdy ,CUQP",QWTPCNKUVKE EQO WEB DEVELOPER Trey Daniels 6TG[",QWTPCNKUVKE EQO

THIRSTY LION / KATRINE MOITE

FIRST COURSE 9 Breakfast Hits the Big Leagues In light of First Watch’s impressive IPO and the rise of similar brands, could Next Gen breakfast unseat legacy casual-dining chains? 10 What’s - Àˆ˜Žy >̈œ˜] Ƃ˜ÞÜ>Þ¶ As food costs soar, consum ers are anticipating smaller portions at restaurants. BACK OF HOUSE 49 >ÀŽï˜}] ˆ˜Õà the Big Budget YOUR TAKE Even small res taurants with lean teams and tight budgets can maximize their marketing reach without breaking the bank. 51 Restaurants Walk ¼Ƃ ˆ˜i ˆ˜i½ PERSPECTIVES Award-winning Ƃ NOOCMGT ,QCPPC ,COGU shined a spotlight on gender inequity in foodservice in her 2017 documentary. Now she’s

endeavoring to put more women in leadership roles through MAPP, a mentorship CPF CFXQECE[ PQPRTQƂ V 53 / i ˆœ˜½Ã - >Ài ON THE RISE As Oregon-born, now Arizona-based Thirsty Lion expands into new terri VQT[ KVoU FGRNQ[KPI C ƃ GZKDNG real estate strategy, one that allows the NextGen Casual to go big in some spaces but stay more compact in others. 56 Start Me Up Supply chain challenges NGF Ƃ TUV VKOG TGUVCWTCVGWTU Ria and Kevol Graham to bootstrap many aspects of their Caribbean-inspired res taurant Kokomo—including bamboo made of PVC piping. ALSO IN THIS ISSUE 4 Highlights from FSRmagazine.com 4 Brand Stories in Print and Online

ACCOUNTING ASSOCIATE Carole Ogan %CTQNG",QWTPCNKUVKE EQO

ADVERTISING

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ˆ˜Ži` ˜°Vœ“ÉVœ“«>˜ÞÉ -,‡“>}>∘i ˜ÃÌ>}À>“°Vœ“É -,“>}>∘i >ViLœœŽ°Vœ“É -,“>} /܈ÌÌiÀ°Vœ“É -,“>}

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6 Editor’s Welcome 55 Advertising Index

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