FSR April 2023

TRENDING ON THE MENU // Plant-Based Protein

PLANT-BASED BURGER Driven by several major brands on menus, these patties tend to be made from plant proteins like soy or pea and aim to reproduce the taste, texture, and color of meat burgers. CONSUMERS Know It Have Tried It 77% 38% MENU EXAMPLE: Awesome Avocado Jack Burger: Plant-based burger, grilled and topped with sliced avocado and Monterey Jack cheese, served with fire-roasted poblano sauce. Churrascos // MULTIPLE LOCATIONS

PLANT-BASED CRUMBLES Typically a substitute for ground beef or pizza sausage, these soy or seitan based crumbles are used in tacos, pizza, burritos, and more, with emerging uses in global dishes like curry. CONSUMERS Know It Have Tried It 39% 17% MENU EXAMPLE: Vegan Tacos: Ancient grains vegan crumbles on two warm corn tortillas with lime-infused cabbage, pico de gallo, and fresh avocado served with brown rice and black beans. Good Stuff Restaurant // MULTIPLE LOCATIONS, CA

MENU ADOPTION CYCLE: PLANT-BASED PROTEIN ANALOGS INCEPTION Trends start here. Found in mostly fine dining and ethnic independents, inception-stage trends exemplify originality in flavor, preparation, and presentation.

1. Pate

2. Charcuterie 3. Shellfish

ADOPTION Found at fast-casual and casual indepen dents, adoption-stage trends grow their base via lower price points and simpler prep methods. Still differenti ated, these trends often feature premium or generally authentic ingredients.

1. Crab Cake

2. Pepperoni

3. Pork Rinds

PLANT BASED CHICKEN NUGGETS

PROLIFERATION Proliferation-stage trends show up at casual and quick-service restaurants. They are adjusted for mainstream appeal. Often combined with other pop ular menu applications, these trends have become famil iar to many.

1. Chorizo 2. Jerky

3. Chicken Patty/Strip/Nugget

4. UBIQUITY Ubiquity-stage trends are found every where—these trends have reached maturity and can be found across all sectors of the food industry. Though often diluted by this point, their inception-stage roots are still recognizable.

PLANT-BASED CRAB CAKE

1. Ground Beef

2. Burger 3. Sausage Link

ADOBE STOCK (2)

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FSRMAGAZINE.COM

APRIL 2023