FSR April 2023

TOM’S WATCH BAR

“THIS EMERGING NEW SPORTS ENTHUSIAST CUSTOMER IS REALLY LOOKING FOR AN EXPERIENCE AND ABILITY TO PLAN THAT EXPERIENCE.”

line, four of which will be in new markets, includ ing Houston; Orlando, Florida; Pittsburgh; and Sacramento, California. Two additional D.C.-area stores are also slated to debut in 2023. At ICR, Ryan said that once all these locations are up and running, system wide sales should eclipse $100 million. The key is just first get ting people in the door. From there, Tom’s Watch Bar speaks for itself. “There is such a huge demand for premium watching,” Ryan said. “We typically just mar ket the events for people to come. Once they're there, when they're hit with this array of screen play, it takes your breath away.”

the Denver Nuggets, Colorado Rockies, and Colorado Avalanche, as well as the Minnesota Timberwolves, Minne sota Lynx, and Minne sota Wild. “We build these partnerships, which really allows us to mar ket directly to their fan bases, and it's that kind of target marketing and that kind of fan experi ence extension for the team brands that makes us really great partners for them,” Ryan said. “As we go across the coun try now, they’re seeking us out.” With eight locations, Tom’s footprint now spans the country with outposts on both coasts. At press time, it had half a dozen units in the pipe

Los Angeles and Coors Field in Denver, as well as outposts, such as in Min neapolis and D.C., that are mere blocks from a sports facility. In addition to pur suing sports fanatics, Tom’s is also courting the teams they’re cheering and watching through multiple partnerships; it’s now the official Game Day Headquarters for

Ryan said at the ICR Con ference. Tom’s Watch Bar has catered to this particu lar consumer by build ing an expansive, all-day menu of elevated sports grill classics, doubling down on game-viewing options, and opening locations close to sports arenas and stadiums. The brand has locations at Crypto.com Arena in

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