Engage Your Audience And Sell More Yearbooks With Strategic Marketing 2023

Copyright 2014 by Walsworth Yearbooks Reprint 2015, 2017, 2018, 2022, 2023 All rights reserved. This book, or parts thereof, may not be reproduced in any form without written permission from the publisher.

Published in the United States of America by Walsworth Inc., Marceline, Missouri

Corporate Office: 306 North Kansas Ave. Marceline, MO 64658 800-265-6795

Yearbook Sales and Marketing Office: 7300 West 110th Street, Suite 600 Overland Park, KS 66210 800-369-2965 For more information about this curriculum guide or any other Walsworth products and services, visit walsworthyearbooks.com or call 800-972-4968.

Acknowledgments Kristin Mateski, CJE, Vice President of Marketing and Communications, and unit author Stephanie Streicher, Lead Designer Aimee Parsons, Yearbook Marketing Manager Evan Blackwell, CJE, Marketing Automation Supervisor Jenica Hallman, CJE, Copywriter Mike Taylor, CJE, Journalism Specialist Sabrina Schmitz, CJE, Walsworth Yearbooks Sales Representative and Key Accounts Specialist Alex Blackwell Elizabeth Braden, CJE T. Edward “Blaze” Hayes Consultants Emily D. Gillette, Yearbook Sponsor, Greensville County High School, Emporia, Virginia Brian Krawetzke, Yearbook Adviser, Shawnee High School, Lima, Ohio Reese Ericson, CJE Cosette Livas

Cover photo by Danielle Myers