Engage Your Audience And Sell More Yearbooks With Strategic Marketing 2023

MEET THE AUTHOR

Kris Mateski, CJE, is the Vice President of Marketing and Communications at Walsworth. She has spent the past 20 years honing her marketing skills in the areas of acquiring new customers, building loyalty and one-to-one marketing. Kris’ love for marketing and degree from Southern Methodist University led to work at several ad agencies in Dallas and Kansas City, including TM Advertising, Rapp Collins Worldwide and Bernstein-Rein Advertising. Her teams’ work for clients such as American Airlines, Sara Lee, Bank of America and USAA won numerous local and national advertising awards. In her role as Vice President of Marketing and Communications with Walsworth, Kris is always looking for new ways to help schools see big sales increases through efficient, effective and cutting-edge tactics.

Yearbook Suite | Sell More Yearbooks with Strategic Marketing 39