Engage Your Audience And Sell More Yearbooks With Strategic Marketing 2023

Review these sample plans to get an idea of how to create your plans. Please note: the dates listed are examples and may need to be adjusted according to your school’s schedule.

• July 15: Start social media campaign and post three times per week • Aug. 1: Back-to-school event • Aug. 15: Create and hang/display Guerrilla Marketing items • Sept. 5: ID and train Brand Ambassadors • Oct. 6-9: Yearbook Sales Week in school • Oct. 27: More fun Guerrilla Marketing • Nov. 3: Reward buyers with fun promotions • Keep going! YEARBOOK SALES (AUDIENCE: STUDENT) AD SALES (AUDIENCE: PARENTS)

• Aug. 1: Back-to-school event • Aug. 15: Start email campaign; post banners online • Sept. 5: Identify all school events parents attend; add to calendar • Oct. 1: Promote upcoming Yearbook Sales Week • Oct. 27: Send mailing to parents • Nov. 3: Send email promoting holiday gift certificates • Keep going! YEARBOOK SALES (AUDIENCE: PARENTS) • Aug. 1: Research businesses; compile list of last year’s purchasers • Aug. 5: Divide list and assign to student groups • Aug. 11: Run market analysis and create flyer explaining why they should buy • Aug. 18: Drop off or mail flyer; send email • Aug. 25: Schedule times for in-person meetings • Sept. 8: Send follow ups AD SALES (AUDIENCE: BUSINESSES)

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• Aug. 1: Back-to-school event • Aug. 15: Start email campaign • Sept. 5: Send mailing to parents • Sept. 29: All-call to parents

Yearbook Suite | Sell More Yearbooks with Strategic Marketing 23