Engage Your Audience And Sell More Yearbooks With Strategic Marketing 2023

Objective – In this lesson, I can: • Segment our target audiences into groups. • Create personas for each group.

Photo by Jordan Jackson

Before you start talking about different marketing tactics you want to try or designing your first flyer, you need to think about the people who will see your message. These people are your target audience and if you want to connect with them (and get them to buy), you first have to define them. For yearbooks and ads, you can typically divide your audiences into four groups: 1. STUDENTS 2. PARENTS 3. BUSINESSES/BUSINESS OWNERS 4. CIVIC ORGANIZATIONS

KNOW YOUR AUDIENCE Lesson 1 2