Engage Your Audience And Sell More Yearbooks With Strategic Marketing 2023

EMAIL MARKETING ...................................................................................... Emails are effective at reaching adults. Send an email to parents with the details on why, how and where to purchase, including a link to your online sales at yearbookforever.com or your online sales website. Easy for you to send, and easy for them to buy!

North High School Yearbook.

North High School Yearbook

SALES TABLES Set up a table in the cafeteria or commons area for a one-week sale. Also, identify school events that parents attend and set up a sales table to sell and promote the yearbook. Make yearbook visible! Be at senior events, theater productions, fundraisers and games to sell the yearbook. If your photographers are at a major event taking pictures where parents and/or students will see them, consider having a sales table there too. ............................................................................................ Create funny videos about the yearbook and watch the yearbook message spread. Don’t worry about making the video perfect, the funny ones are more likely to get shared. Post to your social sites, your school’s broadcasting, school channel and anywhere else it will get seen. Tweaking viral trends on TiKTok or Instagram Reels and tailoring them to your staff and the yearbook is a great way to incorporate this as well. VIDEOS .....................................................................................................

14