Engage Your Audience And Sell More Yearbooks With Strategic Marketing 2023

First page Table of contents Next page Last page

Lesson 1: Know Your Audience	2
Students	3
Understanding Your Audiences	4
Rate Your Progress	5
Lesson 2: Setting The Stage For Your Marketing Plan	6
The P's	7
Checking Coverage	10
Laying The Foundation	10
Rate Your Progress	11
Lesson 3: What You've Always Thought Of As Marketing	12
Here Is A Starting List Of Marketing Tactics You Should Consider	13
Identify Marketing Tactics	20
Rate Your Progress	21
Lesson 4: Let's Get Planning	22
Create Your Marketing Plan	24
Marketing To Parents	25
Marketing To Students	26
Rate Your Progress	27
Lesson 5: Plan Your Social Strategy	28
Social Media Sites	29
Engagement	30
Going Social	33
Rate Your Progress	37

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