Elite Traveler Summer 2023

LEADERS IN LUXURY SPIRITS

Collective thinking

The fi ne storied distilleries and innovative independents are digging deep into their archives to produce rare and unrepeatable whiskies that are coveted by collectors across the globe. One of the Scotch whisky industry’s biggest strengths is its ability to attach a narrative to its product. At a time when true luxury is increasingly elusive, Scotch retains a level of authenticity that cannot be bought. It is no surprise that the distilleries that enjoy the richest histories and strongest traditions also boast the biggest bottom lines. But no single distillery is the be-all and end-all. While it may be comforting to purchase your favorite expression year after year, for a growing number of whisky enthusiasts, it is no longer enough to quench a thirst for exploration. With more HNW drinkers searching for new discoveries, whisky companies have created

eclectic collections that include the rarest whiskies from deep within their stocks. The whiskies are, for the most part, genuine one-o ff s, innovative experiments that cannot be repeated. They o ff er an insight into the creative minds of whisky makers from bygone eras and celebrate a time when innovation was king. These whiskies provide a more authentic and immersive experience into whisky’s true potential. Some of the collections featured here give a platform to the mis fi tswhose stories cannot be distilled into slick marketing campaigns. Many of them might not have ever seen the light of day. It is ironic that, through a perceived lack of marketability, today these whiskies fi nd themselves at the top of collectors’ wish lists.

by Alex Martin