Elite Traveler Summer 2023

SUMMER 2023

Leaders inLuxury

EMERGING TRENDS, THRILLING LAUNCHES AND REIMAGINED CLASSICS: THESE ARE THE PIONEERS OF LUXURY

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“When I met with the doctors at Cenegenics, it was the fi rst time somebody had been completely honest with me about my health and where I stood,” Jake says. “And not only that, they gave me a speci fi c path to get to where I needed to be.” With state-of-the-art DEXA body-scanning equipment, Cenegenics doctors determined Jake’s starting body composition — muscle mass, body fat and bone density. An ultrasound CIMT test measured the thickness of Jake’s neck arteries to assess his risk of heart attack or stroke. A comprehensive blood panel, allergy & immunology testing and neurological performance exam assessed factors like hormone levels, in fl ammation response and metabolic and brain function. “I came out of it with a plan where all the elements worked together — nutrition, exercise, supplementation,” Jake says. “I’m not wasting time guessing and trying some random thing.” Weekly check-ins with his Performance Health Team keep him accountable and motivated—and mean his program has evolved along with his body through almost 10 years as a client. Jake built lean muscle mass with his Cenegenics Performance Health Coach’s bespoke cross-training regimen and a testosterone supplementation program.

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Look out for the QR codes in this issue to take you to elitetraveler.com for more luxury lifestyle content

elite traveler SUMMER 2023 33

Welcome

What does ‘luxury’ mean? It’s an adjective that has been used to describe everything from toothbrushes to dog toys. But what does it mean , exactly? Or, more important, what does it mean to you? Is it a grandiose suite with its own spa room and the 24/7 services of a butler? Is it feeling the wind in your hair on the spacious deck of a head-turning superyacht? Perhaps it’s that fi rst sipof a fi ne wine that you’ve been keeping in the cellar for a special occasion, or feeling the

Elite Traveler around the world For daily updates, follow us on Twitter @elite_traveler and on Facebook, Instagram and Pinterest @elitetraveler

soft sand between your toes on a vacation with your loved ones. Whatever luxury means to you, there are some brands and companies that are well-versed in the world of luxury and truly understand how to deliver beyond gimmicks. In this issue, the second of our Leaders in Luxury special editions, we look to those very brands and delve into what makes luxury, well, luxurious. Covering the regular Elite Traveler subjects, we look at an interesting trend within each topic — Doug Gollan examines cabins to see how private jet interiors are evolving; Alexandra Cheney takes a deep dive into the fascinating world of ‘continuation cars’; Miriam Cain unveils what the next generation of yacht charterers and owners are seeking; and Roberta Naas steps back in time to look at the rich history behind some of the world’s top jewelry and watch houses. Within each feature, you’ll see a QR code which, when scanned, will take you to the relevant section on elitetraveler.com . So if Becca Hensley’s rundown of the best cruises by continent has you wanting more cruise news — or you want to go all out and board an around-the-world tour — scan the code and away you go. Or, if Alex Martin’s look behind the cellar door at the best (and rarest) whisky collections has you thirsting for more, scan the code for a delicious gulp of fi ne spirit content. Elsewhere in this issue, you’ll also fi nd our regular scheduled programming. In our Explore section, Emma Al-Mousawi waxes lyrical about the epicurean pleasures to be had at some of the world’s most magni fi cent hotels. Michelle Gross heads to Kyoto and is enchanted by the sakura. Nicola Leigh Stewart visits the newly opened Maison Proust in France and uncovers all the delightful design details that the hotel has to o ff er. And, as ever, we close out this issue with our Flight of Fancy — a magical experience sleeping in a ‘Jungle Bubble’ at Anantara Golden Triangle in Thailand.

KimAyling heads to the Canale di Pirro Valley in Puglia to check out a charming villa

Alex Martin enjoyed a private tour of Westminster Abbey ahead of King Charles III’s coronation to celebrate the release of a Scotch whisky made in his honor by Royal Salute

Irenie Forshaw speaks to Ludovic du Plessis, the CEO of Telmont Champagne — read the full interview in the next issue of Elite Traveler

Samantha Coles Editor samantha.coles@elitetraveler.com

CONTENTS

Murray River Trails sails along Australia’s longest riveri

Leaders in Luxury In this issue, we delve into a select number of topics that you, the Elite Traveler reader, know and love. Within those topics, we highlight new and exciting trends, plus the latest launches Pg 4 6

On the cover Credit Natasja Fourie/KINTZING. Styled by Thea Yale-Lewis. Make-upby Carolyn Gallyer

Photo Ben Goode

with our caring cabin crew CONNECT TO HOSPITALITY

elite traveler SUMMER 2023 36 Contents 70 A udemars Piguet’s incredible craftmanship

74 The Winston Blue diamond, a rare 13.22 carat fl awless vivid blue diamond

Leaders in Luxury 4 6 Jets Thought a private jet

74 Jewelry Roberta Naas is back again in our Jewelry pages, where she explores the rich histories behindGra ff , Harry Winston, Bulgari and Chanel 80 Hotels If walls could talk, these palatial properties would tell tales of epic proportions. We share grand stories behind the world’s most glamorous hotels 8 6 Spas Spa retreats are no longer just about an hour or two of relaxation; many now o ff er completely transformative retreats — Becca Hensley highlights her top picks

90 Travel Solo travel is not a new

through South Australia to an Abu Dhabi Grand Prix bonanza 6 4 Motoring The biggest motoring brands know we must look back to move forward; Alexandra Cheney looks at those car manufacturers who are delving into the archives to create a sustainable future 70 Watches The watch industry can be a mind-boggling one. Roberta Naas cuts through the noise with her expert breakdown of four of the longest-standing and most revered Haute Horologists

Scotch is in its story. Alex Martin takes a trip back in time to discover the narratives behind some of the industry’s fi nest (and rarest) collections 102 Wine What makes a wine a coveted collectible? Price tag alone isn’t enough; Elin McCoy uncovers the recipe 10 6 Restaurants In fi ne dining, a few big names reign supreme, but from under their lead comes the next cohort of dazzling chefs. Kim Ayling speaks to four of them on this issue’s Restaurants pages

purchase started and ended with picking your make and model? Think again. In this issue, Doug Gollan examines the world of jet interiors, from Flexjet’s Bentley-inspired o ff ering to Airbus’s sprawling TwoTwenty cabin 52 Yachts A new generation of yacht owners are coming over the horizon, explains Miriam Cain, and with them come a host of new expectations 58 Cruises Becca Hensley brings you the very best cruise itineraries of the year, from a river tour

concept, but recent events have seen the sector boom — and naturally, the best tour operators have responded with meticulously designed itineraries for one. Samantha Coles looks at the best of thebest 94 Lifestyle Developments Owning a luxury home isn’t enough — now, buyers want a slice of the world’s best amenities too. Irenie Forshaw collates the best branded residence on o ff er right now 98 Spirits Liquid aside, the beauty of

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38

elite traveler SUMMER 2023

130 Mamula Island

Contents

elitetraveler.com

Explore

112 TopSuites Emma Al-Mousawi highlights the most coveted gourmand getaways, from a Parisian hotel with its own chocolate factory to a Mexican suite with a private chef’s kitchen 122 Destination Guide Weeks in Japan’s former capital would still hardly scratch the surface, but for those in a rush, Michelle Gross shares Kyoto’s must-see highlights, with a few hidden gems thrown in for good measure 12 6 NewHotels A lavish Belle Époque gem in Paris and Bulgari’s hotly anticipated Tokyo debut snag the top spots as our favorite new hotel openings 130 HotList This issue’s globe-spanning Hot List takes us on a whisky tour through Scotland and a pre-opening vacation at Montenegro’s Mamula Island, before zipping over to Qatar for a visit to the all-new Ra ffl es Doha’s one-of-a-kind cigar lounge 138 Property Kim Ayling takes a look at some of the fi nesthomes ono ff er, from an oceanfront mansion in Turks and Caicos to a chic San Fran pad, as well as a sublime Puglian rental 144 Flight of Fancy Finally, Anantara Golden Triangle invites guests to spend a night in one of its unique Jungle Bubbles, whicho ff er a front-row view of the resident elephants that meander past

The world’s most glamorous train journeys There’s never been a better time for the luxury-experience seeker to take to the tracks again. We round up the most glamorous trains of them all. Ferrari Purosangue: A $393k non-SUV fi t for family life Jemima Wilson test-drives the new Ferrari Purosangue — the largest car the brand has ever produced. A zip in the Dolomites proved it to be roomy, posh, practical and fast. The best hotels in Rhode Island From the palaces of the Gilded Age and the glittering debauchery of F Scott Fitzgerald to, more recently, Taylor Swift’s Fourth of July parties, Rhode Island is a vibrant tapestry of All-American history and heritage — and these are the best places to stay.

112 One&Only Mandarina

122 Kyoto’s skyline

Photos Dmitry Morgan/Shutterstock.com, Rupert Peace

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elite traveler SUMMER 2023 40

Contributors

Hanoi

CAMELIA PHAM

Illustrator

Multiple-award-winning illustrator and art director Camelia Pham has created the stunning artwork accompanying this issue’s Flight of Fancy feature, which depicts Anantara Golden Triangle’s unique Jungle Bubble experience. Although having initially planned to work in fi nance, Hanoi-born Camelia’s clear creative talent (and eventual admittance that numbers weren’t her strong point) led her to pursue her artistic dreams and embark on a graphic design course in Italy. Now based back in Vietnam, Camelia’s creations capture almost otherworldly scenes, and are distinguished by her captivating use of color, kaleidoscopic motifs and ethereal fi gures. Camelia’s work is industry-spanning, having been featured in narrative projects and advertising assignments as well as editorial features. In her career, she has also explored di ff erent mediums and applied her signature style to moving images as an animation art director. In her personal work, Camelia seeks to capture each individual element of a scene and pull them together to create a thought-provoking visual story. folioart.co.uk pg144

Scotland

SHAUN TOLSON

Journalist

Shaun Tolson is a freelance journalist based in New England, covering the likes of golf, cocktails and whisky — the latter of which he takes a deep dive into over on page 130 with an exploration of Diageo's new and impressively exclusive private client experience via a journey across Scotland. In addition to the print and digital pages of Elite Traveler , youcan fi nd Shaun’s work in respected titles suchas Golf and Whisky Advocate . When he isn’t traveling and scouring the world for the latest luxury news, Shaun will most likely be found back home in Rhode Island cooking up a storm in the kitchen, mixing cocktails or, of course, out on the golf course fi ne-tuning his game. pg130

London

EMMA AL-MOUSAWI Travel and lifestyle journalist

Having begun her luxury travel writing career with Elite Traveler during the throes of the pandemic, in 2022, Emma Al-Mousawi fl ewthe ET nest to, well, travel. Since then, she’s visited some of the world’s most amazing destinations, from exploring bustling riads of Marrakech and sampling the tastes of Vietnam to experiencing the Mayan ruins of Guatemala and watching WWE in Mexico City, as well as a trip or two back to her homeland of Scotland, of course. During her travels, Emma has acquired a special level of expertise for both fi ne dining and luxury hotels — in this issue, she combines the two with an in-depth look at some of the best hotels that have become culinary destinations in their own right, including a Parisian hotel with its own chocolate factory and a lavish suite in Mexico complete with a private wine cellar. After all, as Emma so truthfully pens, “gastronomy and getaways go hand in hand.” pg112

Words Kim Ayling

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EDITORIAL Editor Samantha Coles samantha.coles@elitetraveler.com Editor-in-Chief Alex Martin alex.martin@elitetraveler.com Editorial Director Thea Halstead Deputy Editor KimAyling Senior Digital Writer Irenie Forshaw Lifestyle Feature Writer TobyLouch Digital Writer Bea Isaacson

ADVERTISING Group Sales Director Jiggs Patel jiggs.patel@elitetraveler.com SVP, Multimedia - Lifestyle, North America Corey Zaretsky corey.zaretsky@elitetraveler.com EASTERN US/MIDWEST Director Elaine Rizos elaine.rizos@elitetraveler.com Senior Sales Executive MarcRossi marc.rossi@elitetraveler.com Lifestyle Assistant Phoebe Sebring

Contributing Timepiece Editor Roberta Naas Contributing Motoring Editor Alexandra Cheney Chief Sub-Editor Patti Stallard Group Art Director Henrik Williams Designer David Cooper

phoebe.sebring@elitetraveler.com EUROPE/MIDDLE EAST/AFRICA

Sales Director Anit Mistry anit.mistry@elitetraveler.com Business Development Director Karan Kohli karan.kohli@elitetraveler.com Partnerships Director DavidWade david.wade@elitetraveler.com

CONTRIBUTORS Emma Al-Mousawi, Miriam Cain, Doug Gollan, Michelle Gross, Becca Hensley, Nicola Leigh Stewart, Elin McCoy, Camelia Pham, Nicole Trilivas, Shaun Tolson PUBLISHING & MARKETING Senior Vice President, Associate Publisher Lorraine Cousland lorraine.cousland@elitetraveler.com CIRCULATION Circulation Director Randy Silverman randy.silverman@elitetraveler.com

For editorial inquiries, please contact editorial@elitetraveler.com

For advertising inquiries, please contact sales@elitetraveler.com

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SUBSCRIPTION INQUIRIES Elite Traveler is the only BPA-audited publication for the private jet audience. To make sure you never miss an issue, subscribe to Elite Traveler , the Responsible Luxury Lifestyle magazine. $50 for a single issue. For subscription details, visit elitetraveler.com/subscribe. To keep up to date with the latest private jet lifestyle news, sign up for weekly email roundup LATEST IN LUXURY at elitetraveler.com/eliteaccess

Artist’s Conceptual Rendering

Artist’s Conceptual Rendering

Artist’s Conceptual Rendering

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INSPIRE

Leaders in Luxury From the latest in jet interiors to the new must-haves when chartering a superyacht; from spas that transcend the standard treatments and o ff er physical and spiritual transformation to the joys and freedom of traveling solo — these are the need-to-know trends in the world of luxury

Jets pg 46 Yachts pg 52 Cruises pg 58 Motoring pg 64 Watches pg 70 Jewelry pg 74 Hotels pg 80 Spas pg 86 Travel pg 90 Real Estate pg 94 Spirits pg 98 Wine pg 102 Restaurants pg 106

Photos TED7.COM PHOTOGRAPHY, Alain Costa, Studio PONANT/Nathalie Michel

LEADERS IN LUXURY JETS

Insidejob

Back in the 1950s, Cunard popularized the saying “getting there is half the fun” as an advertising slogan in an attempt to fend o ff competition from passenger airplanes, which were increasingly cutting into Cunard’s share of wealthy travelers on its lucrative transatlantic routes. Airlines have come a long way since then. Singapore Airlines, Emirates, Etihad, and now Lufthansa and Swiss are installing walled suites for fi rst-class passengers in place of the previous generation of fl at-bed pods on their long-haul widebody jets. Private aviation, however, isn’t

standing still. Manufacturers and fl ight providers are putting an emphasis on comfort, choice, space and customization. From the private jets that fl y 16hours nonstop to ones that o ff er more headroom, VIP Airliners and down to small jets, we give you a bird’s-eye view of the latest trends in private jet interiors. Whether your mission is business, pleasure or a bit of both, we think you will agree with this next generation of private jets, getting there is at least two-thirds of the fun, perhaps even more.

by Doug Gollan

This image and below Bombardier’s Global 8000; the executive cabin

BOMBARDIER

If your private jet is meant to be a fl yingo ffi ce, Bombardier has just the thing. Its executive cabin for the Global 7500 and Global 8000 is targeting corporations and private customers who fl ywith larger groups of passengers and need enough space for everyone to gather for meetings in the same zone. There’s more table space for spreading out documents and large design presentations — perfect for executives who need to review big and complicated projects. An ultra-large credenza o ff ers an integrated fl ip-up monitor. The four Nuage cubes can be moved between the three passenger zones to create extra seating dynamically. They also double as stools or small tables. And you’ll arrive ready to win the deal — the Soleil circadian-based lighting system helps combat jet lag. bombardier.com

VOLATO You don’t need to have a big jet to enjoy extra amenities that make a di ff erence. Take Volato, for example. The American fractional operator launched in 2021 by presenting the popular HondaJet with four seats in the cabin instead of fi ve. In place of the extra seat, Volato o ff ers fl yersa full galley. You have enough space to separate cold beverages from cubed ice, more room for snacks and catering, andaco ff ee brewing system. The airplane is favored as a workhouse for executives who need to visit multiple locations in a single day. The larger galley means being able to ensure you can dine in comfort even while you are on the fl y. Already one of the largest operators of the very light jet, Volato ordered 25 more last year. fl yvolato.com

Clockwise The popular HondaJet; inside the very light jet

From left to right Jet Edge Gulfstream G450 interior; VistaJet’s recognizable red stripes

VISTAJET VistaJet’s fl eet of silver Bombardier Challenger and Global private jets have a distinctive ramp presence with their red stripes. For those in the know, they hint at the luxury travel experience awaiting members of its program and VJ25 fl ight members to enjoy when they step on board. Think: exclusive catering from Nobu Matsuhisa, of Michelin-starred Nobu and Matsuhisa. Now, VistaJet is giving a makeover to the Jet Edge and Air Hamburg fl eets it gained last year when it acquired the two blue-chip operators. The fi rst Jet Edge Gulfstream G450 interior has been completed, with an Air Hamburg Dassault Falcon 7X on its way. The multimillion-dollar investments will bring the cabins up to the same high standards that VistaJet fl yers have come to expect, with subdued tones accented with sparks of color. And, of course, cabin attendants are already delivering VistaJet’s famous service, which includes British Butler Institute training. vistajet.com

Photos Jet Focus LLC

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pilatus-aircraft.com

AIRBUS CORPORATE JETS

Sometimes, you want more than even the best business jets currently on the market can provide. Enter the spacious ACJ TwoTwenty from Airbus Corporate Jets. It joins the ACJ family, which includes the ACJneo, ACJ300neo and ACJ350. A conversion of the popular Airbus A220-100 that has become a hit with the airlines, the private version gives you nearly 800 sq ft of fl oor space and up to six distinct zones. The cabin is 6 ft, 6 in in height and 10 ft, 8 in width, and over 78 ft in length. It o ff ers a nonstop range of 12 hours, just enough to fl y to your superyacht or next takeover target. You can choose thecon fi guration that best suits your needs, from a business lounge, conference room, club room, executive lounge, dining room, private cinema, various bedroom options — even your own shower in the en-suite master bathroom. The Airbus ACJ TwoTwenty private version accommodates just 18 guests versus 125 in the airline version. Still, that’s more than virtually any standard private jet. The good news is, it will be available on the charter market through Comlux in case you want to take a test fl ight before youbuy. airbus.com

Right from top ACJ TwoTwenty has almost 800 sq ft of fl oor space Below fl yExclusive has an in-house facility to refurbish and maintain cabin interiors

FLYEXCLUSIVE Kinston, North Carolina-based fl yExclusive has developed a novel way to keep the interiors of its hardworking fl eet of private jets looking like new. The fl oating fl eet charter operator built a dedicated refurbishment hangar — in the state-of-the-art facility, cabins are stripped. After removing seats, tables, carpets and sidewalls, artisan tanners and seamstresses go to work. In some instances, items are restored or re fi nished; in other cases, they are reupholstered or replaced with new materials before reinstalling. fl yExclusive has also been testing new materials and fi nishes designed to better withstand the wear and tear of running multiple fl ights per day. Out are those shiny laminates that scratch easily, and in are more matte fi nishes that tend to hold up better. By having an in-house facility, the operator can also make minor repairs overnight. The vertical integration also means higher reliability, with aircraft returning to service faster. That’s something more important as its fl eet of Cessna light, midsize and super midsize and Gulfstream large cabin jets near the century mark. fl yexclusive.com

Photos Airbus SAS

DASSAULT FALCON If you want a private jet with a bit more headroom and elbow space, put the Dassault Falcon 10X on your shopping list. Expected to enter service in 2025, the future fl agship of the fl eetwill o ff er a cabin height of 6 ft, 8 in, and a width spanning 9 ft, 1 in. Corporate Jet Investor describes the new jet as o ff ering “the biggest and most comfortable cabin on the market and greater modularity than any other aircraft in its class, with features 38 windows, 50% larger than those of the Falcon 8X, allowing plenty of light. What to do with all that space? How about a full queen-size bed and a stand-up shower? Not a bad idea since youcan fl y nonstop from Hong Kong to New York or Los Angeles to Sydney. dassaultfalcon.com a selection of multiple interior con fi gurations.” A new fuselage

Manufacturers and fl ight providers are putting an emphasis on comfort, choice, space and customization

Left from top The Dassault Falcon 10X will have a 6-ft, 8-in cabin height Below Flexjet’s Bacalar-inspired interiors (and exteriors) are limited to a single Flexjet Gulfstream G650 and a Flexjet Sikorsky S-76 helicopter

FLEXJET Flexjet has been an innovator in ending the plain private plane. In 2015 it rid its cabins of the typical private jet gray and beige, and introduced Red Label by Flexjet. In addition to dedicating fl ight crews to speci fi c aircraft, much like you would have if you owned the whole thing, its LXi Cabin Collection features over 30 custom interiors, each using “hand-sewn premium leathers, exotic woods, masterful metalwork, and tailored textiles.” The latest edition is via a collaboration with Bentley Motors Limited. It was driven by no less than Flexjet’s chairman, Kenn Ricci — and his experience as a longtime owner. That “led him to consider how bespoke personalization could be applied to his own industry,” according to the carmaker. The result is Bacalar-inspired interiors (and exteriors) that are limited to a single Flexjet Gulfstream G650 and a Flexjet Sikorsky S-76 helicopter. You can tell these special birds by their exterior silver-green chameleon paint. The same 5,000-year-old reclaimed river wood that forms the handcrafted veneer of the Bacalar inspired the matching wood veneers you’ll notice when you step inside. Satin Bacalar Bronze fi ttings and a diamond-carved carpet are typical of the customization found on fully owned aircraft. The copperhead shape and basket weave stitching on the linen and beluga leather trim are unique to this pair of aircraft. fl exjet.com

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LEADERS IN LUXURY YACHTS

The new wave

The superyacht demographic is changing dramatically. According to SuperYacht Times , in just a few years, 60% of the luxury market will be made up of millennials — a proportion of whom will also therefore be the superyacht owners of the not-so distant future. On average, yacht owners are now 10 to 15 years younger than two decades ago, and their average age is projected to lower to between 30 and 40 over the next decade. Known for their digital activities, this new wave of yacht owners is already in fl uencing the yachting industry, bringing something new and transforming it into a more socially and

their clients. “There is much more focus on enjoying experiences and connections with the people around us than there is on materialism and status symbols from the past,” says Oceanco’s group marketing director Paris Baloumis. “Of course, there are many clients and potential clients that fall into this ‘young’ mindset who are over 40, but there are also younger buyers out there. An identi fi ed trend is called ‘Gen Alpha Design,’ whereby kids of millennials and Gen Y are in fl uencing their parents’ decisions, so we also need to factor them in when we are designing and marketing a yacht.”

environmentally responsible experiential pastime. To resonate with this new demographic, the industry is adapting its o ff ering in every area. From a yacht’s design, build and marketing to the ways in which delivered yachts are marketed for sale and charter, it is those in the industry who embrace the change who will have the competitive edge and thrive in years tocome. Ultimately, future success will belong to the yacht builders who can best cater to the younger mindset of yacht owners. For the Dutch shipyard Oceanco, it’s about adapting to the shared beliefs and behaviors of

by Miriam Cain

Oceanco’s Aeolus design, named after the Greek god of wind

On average, yacht owners are now 10 to 15 years younger than two decades ago, and their average age is projected to lower to between 30 and 40 over the next decade

Photos Phil Clark

WANDERLUST BYNUMBERS LOA 279.8 ft Topspeed 23knots Cruising speed 17knots Number of crew 21 Number of guests 12 Available in French Polynesia in summer from $960,000 per week plus expenses. Contact charter@burgessyachts.com,

+44 207 766 4300, burgessyachts.com

OWNERSHIP There hasn’t only been a signi fi cant shift in buyer behavior and ownership of yachts, but also in the way that a client might work their way up to yacht ownership. “Back in the day, many owners would build up to owning a yacht of the scale that we build at Oceanco by owning three or four smaller yachts beforehand, but that has changed over the years,” explains Paris Baloumis. “These days the younger generation will often have chartered before deciding on ownership, rather than working their way up from a smaller boat to a large Oceanco, for example.” Some reports have also claimed that the younger generation also prefer fractional ownership to full ownership, but in talking to the experts, it seems that shared ownership structures have never really worked in the superyacht industry. “Every couple of years we will hear about a new fractional ownership program, but they never seem to take o ff ,” says Simon Goldsworthy, sales broker at Edmiston. “Yachts are primarily used at certain times of year, and many owners are tied to school holidays, so if everyone wants the yacht in July and August that’s a problem; someone is going to be disappointed or at the least inconvenienced. Owning a yacht, rather than chartering one, allows for fl exibility and choice — choice over dates, choice over destinations, even choice over the crew that will greet you when you arrive. Don’t like the food? Change the chef. Don’t like the carpet? Change that too. See a new toy you like the look of? Buy it for the yacht. That’s the real beauty of ownership.”

TECHNOLOGY Millennials and the more recent Gen Z group have grown up in the cradle of technology; as a result, they want their superyacht experience to be as technology-driven and connected as their home life. Fortunately, this is an area in which superyachts excel, with advanced safety, navigation, automation, connectivity and entertainment systems having come on in leaps and bounds in the last decade. “The latest entertainment and sound systems on board are an absolute must for our clients,” says Frances Edgeworth, charter broker at Fraser Yachts. Across the board, however, having a reliable and fast internet connection is usually of paramount importance. “As a result of the fact that owners expect to be able to work from their yacht 24/7, connectivity really is crucial.” Richard Lambert, head of sales at Burgess, agrees: “Whilst their yacht is a haven for quality time on board with family, there is an absolute necessity to be able to work e ff ectively when required. Post-Covid we have seen clients

spending extended periods on board, and as a result the yacht has also become a place to work e ffi ciently and e ff ectively away from the o ffi ce.” ( Wanderlust hasample space for WFY.) The way in which the industry communicates with clients has also changed. All marketing materials are now mobile friendly, while the way in which the shipyards and brokerage houses market their yachts has moved on, too. “We have developed a greater range of tools, including virtual-reality 360 tours that appeal to a younger audience,” says Lambert. And when it comes to communicating with clients, traditional calls and emails may still be preferred, but WhatsApp and social media channels are increasingly popular with the younger generation, and even with some older owners — from apps for clients to access their itineraries, preferences, yacht and crew details to trackers that show you where your friends’ yachts are.

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Fromtop Clinique La Prairie is surrounded by the Swiss Alps; the Bellevue Suite

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elite traveler SUMMER 2023 55

CRUISING PATTERNS One of the demands of the younger

generation is the desire to travel to remote destinations — like the Andaman Sea on board CamaraC . According to Espen Oeino, they do not want to be restricted to popular and well-trodden cruising grounds, but instead have a desire to explore the world and the boundaries of what their yacht is truly capable of. However, this is only in relatively small numbers. “Although we have seen a slight increase in owners wishing to go further a fi eld, the traditional cruising grounds still dominate the itineraries,” says Richard Lambert, head of sales at Burgess. This trend is also re fl ected in the charter market. “The main change that we have seen in bookings from younger clients — approximately 45% of our charter clients are under 40 years old — is in the destination choice,” says Frances Edgeworth. “Some of our younger clients are looking to get o ff the beaten track and have an ‘adventure’ charter.” And, for those new to charter, it seems the hotspots of the Mediterranean remain as popular as ever. “A lot of our younger clients are new to charter and care more about the yacht than the location, initially,” says Vicky Whitehouse, charter broker at Fraser Yachts. “I fi nd, they start o ff with a fantastic yacht that does the milk run, and then they start expanding their horizons.”

CAMARAC BYNUMBERS LOA 105 ft Topspeed 11 knots Cruising speed 10knots Number of crew 6 Number of guests 12

Available in the Andaman Sea, Gulf of Thailand from $66,000 per week. Contact yachtcharter@fraseryachts.com,

+377 931 004 50, fraseryachts.com

RESPONSIBLE YACHTING It is important that the industry takes advantage of the aforementioned Gen Alpha Design trend, but it also must align with a strong message of sustainability. “People don’t want to travel to fragile ecosystems and then contribute to damaging them in the process,” says Paris Baloumis. To attract this younger generation, shipyards need to accommodate such demands by creating ocean-going hulls, engines and multifunctional equipment, as well as yachts with increased fuel e ffi ciency. The younger yacht owner is looking to match his or her value set and enjoy responsible yachting. “We now discuss alternative propulsion systems and sustainable technologies on board in almost every customer meeting,” says Michael Breman, sales director at Lürssen. “Five years ago, customers were not willing to spend more money on sustainable technologies or to give up some space on the yacht. Today, all options are discussed and more budget and space are given to them.” Leading shipyards have responded by building diesel-hybrid motor yachts, and a number have invested in future propulsion systems. Lürssen is leading the charge in this area with its research into fuel cell technology, with hydrogen being the preferred element. The shipyard currently

Lürssen’s Project COSMOS is due for delivery in 2025

has a yacht in build, Project COSMOS, that will have a fuel cell installed, due for delivery in 2025. “The yacht will be able to anchor for 15 days or cruise 1,000 nautical miles at a slow speed, completely emission free,” says Breman. “The client is younger and a real pioneer.” Breman believes that the biggest challenge the industry faces is having a combination of technically prepared, future-ready shipyards and owners who dare to be di ff erent. “Perhaps it is the younger generation who will lead the charge in this respect. The biggest part of the word ‘revolution’ is ‘evolution’,” says Breman.

The sailing yacht market is also enjoying something of a resurgence in popularity. “The bridge between catamarans, sailing yachts and motor yachts is closing in, with more of these designs becoming more prevalent,” says Thomas O’Nial, sales manager at Camper & Nicholsons. “Younger clients are more concerned about their global footprint, so sailing yachts are also often a clear choice.” Simon Goldsworthy agrees: “In the past, your average sailing yacht owner was a 60-something-year-old looking to retire. Recently I have been working with much younger clients, many with younger

children, and often from fi nanceand technology backgrounds who have reevaluated their priorities and how they wish to spend their time away from work.” The stats support this — just a few years ago the average age of Edmiston’s clients was between 55 and 65 years old. This has now fallen to between 45 and 55 years old, with the fastest-growing segment of owners being Fintech entrepreneurs who are not yet 40. “Discussions on new projects are starting much earlier in clients’ working careers,” says Goldsworthy. “They’re no longer waiting until they sell their company to enjoy their wealth.”

Photo Tom Van Oossanen