Elite Traveler Summer 2022

LEADERS IN LUXURY

by Roberta Naas

JEWELRY Chopard is a true leader in the concepts of ethical mining practices and sustainability. This is the brand that spearheaded the concept of Green Carpet Collection jewelry in 2013, when co-president Caroline Scheufele wanted to spotlight the need for sustainability and transparency in the luxury jewelry world. That collection marked the start of Chopard’s journey into Fairmined gold. Here, Scheufele shares some of her thoughts on the future of luxury jewelry with Elite Traveler ’s Roberta Naas.

This image Caroline Scheufele

Opposite page, from left Fairmined gold ingots; the Palme d’Or trophy, the most coveted prize of the Cannes Film Festival, is crafted by Chopard in rock crystal with a palm leaf crafted in Fairmined certi fi ed gold