Elite Traveler Spring 2021

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world. I wasn’t going to grow up and have princely duties or anything, so I rebelled against it. Now, it’s a title that I want to put to good use.” Following that first children’s book, he went on to write a second children’s book about gratitude, as well as a poetry book that was just released late last year. He also developed a photography book, Diverse Beauty , released in 2016 that focused on equality and inclusivity. “I was often called to do fashion shoots by the magazines, and I would give them a list of 10 models and they would pick who they wanted,” says Lubomirski, noting that it always seemed to be the same look that all the magazines went for, eschewing those with curly hair or dark skin. “So, I decided to photograph some of the most diverse women to showcase a broad spectrum of beauty — all ethnicities, skin types, hair colors — just to show that you can take high-fashion photos of anyone. In the fashion magazines, they show beauty as one thing, but in reality, out on the streets, beauty is vast. We have come a long way when it comes to inclusivity but there is so much more to be done.” A real-life advocate for the environment, veganism, animal rights and more, Lubomirski ensures that all of the proceeds from all of his books go to Concern Worldwide, a humanitarian organization that strives for freedom from poverty and oppression. Lubomirski is a brand ambassador for the cause. He is also the founder of Creatives4Change, a global organization that strives to encourage the fashion industry to stop the use of fur, feathers and skins. Recently, Lubomirski joined another artistic project that has incorporated several of his passions. He has joined Swiss watch brand Movado as the newest talent in the Movado Artists Series. The brand has tapped great creative minds such as Andy Warhol, Romero Britto and Kenny Scharf, among others, since starting this series in the 1980s. Now, Movado turns to

Lubomirski for two different Alexi x Movado Artist Series of watches. The first watches, released in fall of last year, were an “interpretation of time through a lens.” Designed to portray time in several illuminations, the series turned out to be incredibly close to Lubomirski’s heart. Having lived in New York for the past decade and a half, Lubomirski turned to the Big Apple for inspiration to describe time in a singular image on a tiny watch dial canvas. “It was a fascinating challenge to try and identify time through photography but, as a photographer, I'm always trying to capture that one second that nobody else can see. I worked on three themes that revolve around light, water and New York. Light and water are constantly changing and moving, so when you capture it, it is unique, that moment will never happen again.” As to New York, Lubomirski says he constantly stops and marvels at the city, the skyscrapers, the hustle and bustle. “New York is a massive inspiration for me. I find it fascinating that I can stop in the middle of Times Square on my bike and be in the middle of this fast-flowing river where everything is

moving and people are shouting, taxis are honking, but when you stop and are not in any of the flows or currents, you are in this stillness even though everything is rushing by around you.” He tried to portray that moment on a watch dial, using a blurred image of a taxi that evokes a sense of fast pace and movement. This spring, the second Artists Series for Movado x Lubomirski will make its debut — with different vegan straps that present his ideas on the four doorways to veganism. Yes, he is a vegan, but he doesn’t try to push it on others; he simply suggests that there are many reasons to live a vegan life and that if you just take baby steps (such as a Meatless Monday), you may eventually climb the mountain. According to Lubomirski, the key to veganism and other important issues of today is to be informed as an individual about the choices we make and not turn a blind eye. “I think 2020 saw a lot of people in lockdown who had time to reflect on their lives, and I think they will come back with a new direction and new views about life and the world.”

Above Alexi Lubomirski Left Lubomirski's first book was written for his two sons

alexilubomirski.com