Elite Traveler September-October 2017

elite traveler SEPT/OCT 2017 131

La Prairie has mastered the art of caviar in its covetable products, continually innovating and using it in newways. Now, on the 30th anniversary of skin caviar, it turns to artists Paul Coudamy, Bonjour LAB, Cinq Fruits and TremensS, and gives them the opportunity to express what caviar means to them through their work. The exhibit initially launched with a preview at the brand’s VIP lounge at Art Basel with a work from architect Paul Coudamy, who installed a geometric sculpture, Living Cells , inspired by theWeaire- Phelan structure — a 3D shape representing an idealized foam of equally-sized bubbles. The magnetic marbles draped over the “bubbles” seemed to be glossy caviar, and Coudamy says each magnet is placed by hand so the arrangement will never be the same twice. After a full showing in Paris in July, September brings the exhibit to New York City, then it continues to Hong Kong and Shanghai. The art of caviar

Clockwise from top: Living Cells takes the Weaire-Phelan structure as inspiration; it’s assembled by hand; the artist Paul Coudamy