Elite Traveler Winter 2024/25
DISCOVER
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elite traveler WINTER 2024/25
Object of desire by Samantha Coles
Onaroll
There are myriad fun and fancy ways to display your booze collection — from labyrinthine underground cellars to museum-worthy wall displays. But nothing quite matches the giddy delight of a bar cart, whether it’s rolled out at home or a permanent fi xture on the high seas — like this custom madecart. The Macallan approached Hawthorn Innovations, a creative agency, to craft an ‘experience’ for the launch of The Ritz-Carlton Yacht Collection (to read more about a fi rst sail on board the latest launch, Ilma , head to pg 166). As the bar cart would be at sea, it needed to be functional — but, as this is both The Macallan and The Ritz-Carlton, it also needed to be seriously stylish. And it certainly delivers, with a custom jigger stand to ensure a seamless spill-free pour and a full diamond as a visual indicator for the proper dram. As Josh Durr, founder and creative director at Hawthorn, explains: “We are dedicated to crafting bespoke luxury bar carts tailored to the unique vision of each client. Our multidisciplinary team of designers, wine and spirit experts, and master artisans work collaboratively to deliver one-of-a-kind creations that exude elegance and sophistication. Every element, from concept to fi nish, is meticulously custom designed to ensure a truly unique result.” hawthorninnovations.com
The Macallan bar cart
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