Elite Traveler Fall 2021

INSPIRE TOP CARS

Rolls-Royce Boat Tail A new sunrise predates days at Rolls-Royce. As the Wraith and Dawn ease into retirement, and parent company BMW Group languishes with its electrification program, Rolls-Royce decided to forge a new road on a well-trodden path. While many brands scaled into manufacturers and automakers, driving mass market interests, Rolls-Royce retained the spirit of coachbuilding. It comes as no surprise that it’s chosen to return to its roots. Introducing Boat Tail, the first of a trio of coachbuilt, commission- driven vehicles. Rolls-Royce intends to build three bodies before retiring the model, never to be built again. Currently in production, the two-seat, open-top Boat Tail roadster with a removable hard top launches the program. The process is meant to be more collaborative with owners than ever. Selecting wood and fabrics, interior and exterior colors, and a custom-engineered, foldout picnic set, for example, is just the beginning when it comes to the bespoke process. Less about specifications and more about the experience, the triad of Boat Tails will share a common silhouette but feature more of a modular, customizable design, unprecedented at Rolls-Royce. To begin the bespoke process, contact Cassidy von Seggern at Client Experience at Rolls-Royce Motor Cars Americas, clientservicesna@rolls-roycemotorcarsna.com, +1 201 307 4357, rolls-roycemotorcars.com

Photo Benedict Campbell