Disaster Recovery Journal Winter 2023

Creating Value During Adverse Conditions with a Robust Plan

gating uncharted waters with uncertainty of the future. However, some companies successfully navigated adverse conditions by embracing key characteristics like adaptability, ethical leadership, innova tion, strategic planning, and a commit ment to long-term organizational value. These qualities enabled them to survive under challenging circumstances, thrive, and create exceptional value for their organization. To navigate these challenges and create exceptional organizational value during adverse conditions with internal and external teams requires a robust busi ness continuity plan and commitment to learn from past experiences. Below are some of the key considerations which organizations can use for better naviga tion in adverse conditions and help them emerge stronger:

I

By SUMINDA JAYASUNDERA

n today’s dynamic business land scape, companies face a complex challenge which can disrupt opera tions and impact organizational value. Adverse conditions such as natural disasters, economic down turns, political instability, cyber

security-related incidents, or global pandemics can significantly affect a com pany’s ability to generate revenue, meet customer demand, and maintain business continuity. As evidence shows, during the early stage of the pandemic, many busi nesses faced the daunting task of navi

36 DISASTER RECOVERY JOURNAL | WINTER 2023