Disaster Recovery Journal Winter 2023

Getting The Boss on Board Securing Leadership Sponsorship for Your Business Continuity, Disaster Recovery, or Operational Resilience Program

Build Relationships and Communicate Effectively Building solid relationships with key decision-makers is essential. Seek oppor tunities to engage with leadership in a meaningful way. Attend leadership meet ings, workshops, and conferences to establish a presence and demonstrate your commitment to the organization’s success. When communicating the importance of your program, tailor your message to reso nate with each leader’s specific concerns and priorities. It’s also helpful to under stand the goals and concerns of leadership. That comes from opportunities to under stand what keeps them up at night and develops the ability to look at the organi zation from their perspective. Develop a Compelling Business Case A well-structured business case can be a game-changer in securing leadership sponsorship. Outline the financial implica

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By ASHLEY GOOSMAN

n today’s rapidly evolving busi ness landscape, business continuity, disaster recovery, and operational resilience programs cannot be over stated. These programs are criti cal for ensuring organizations can thrive and withstand unexpected disruptions. However, securing leadership sponsorship for these initiatives can be a challenging task. This article will explore strategies for getting a seat at the table with leadership sponsorship for your program.

Clearly Define the Value Proposition The first step in securing leadership sponsorship is articulating a compelling value proposition. Leadership needs to understand how your program aligns with the organization’s strategic goals and con tributes to its success. To do this, clearly define your program’s benefits, such as reducing downtime, protecting revenue, and enhancing customer trust. Use con crete examples and data to illustrate the potential impact on the bottom line.

10 DISASTER RECOVERY JOURNAL | WINTER 2023