Disaster Recovery Journal Summer 2023

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tability feature to secure their data from the growing threat of ransomware. Still others view cloud object storage’s dura bility, resilience, and scale as their best option for long-term data retention. These reasons help explain why 84% of organizations plan to increase their use of cloud object storage. They need a simple, secure, cost effective way to store their growing amounts of archival and backup data. They also want to offload the complexi ties and overhead of managing the underlying storage infra structure. Cloud object storage aligns well with this combina tion of needs and wants. However, deciding to store data in the cloud creates a potential challenge for orga nizations. Having decided to use cloud object storage, they may choose from more than 50 available providers. Further, more cloud providers offer multiple tiers of cloud object storage with each tier possess ing differing availability, price, and performance characteris tics. All these options influence each organization’s choice of a cloud provider to host its archi val and backup data.

The Changing Dynamics of Cloud Object Storage By JEROME WENDT M ost organiza tions of all sizes currently utilize cloud services in some way. However, of the multiple cloud services avail able to them, cloud object stor age represents the one they primarily use. In most cases, they use it to store their archi val and backup data. Storing this data in the cloud sets the stage for them to perform disaster recover ies and/or satisfy regulatory requirements. Others use cloud object storage’s data immu

24 DISASTER RECOVERY JOURNAL | SUMMER 2023