Disaster Recovery Journal Fall 2023

AI-Empowering Resilience in Business Management By BRIAN SATHIANATHAN I n today’s ever-changing business landscape, organizations face a multitude of challenges which can throw their plans off course and put their very existence at risk. That’s why the concepts of business con tinuity, disaster recovery, crisis management, and risk management have taken on crucial importance. When running a business, unexpected events such as natural disasters, cyberat tacks, or geopolitical conflicts can pose significant challenges. In such moments of chaos and uncertainty, having a busi ness continuity plan becomes a lifesaver. It means preparing ahead of time, identify ing potential risks, and developing strate gies to keep essential operations running

smoothly. It’s like having a safety net which ensures minimal disruption, safe guards reputation, and maintains trust with valued customers. However, sometimes challenges go beyond technical issues. Crises which threaten operations and brand reputation such as product recalls or public rela tions nightmares require effective crisis management. It involves strategic plan ning and swift action to navigate the storm, protect reputation, and regain trust from customers and stakeholders. A well prepared crisis management plan allows organizations to face the unexpected head on, mitigate negative impacts, and emerge stronger. Artificial intelligence (AI) plays a cru cial role in enhancing business continu-

38 DISASTER RECOVERY JOURNAL | FALL 2023