Harley Davidson Dealer Branded Apparel

FREE RIDE - ASHEVILLE, NORTH CAROLINA This trip was a long time in the making. We positioned it from the outset to be a getaway, a story-telling expedition and a beautiful place to take pictures. Harley-Davidson has a legacy, a loyal following; and lifestyle offering that many attempt to emulate, but cannot duplicate. You can say you are a rider. You can own a bike. But, unless you are part of the Harley ® brand culture, you don’t truly understand the euphoria and addictive lifestyle that it delivers. What is it that they feel and others don’t? We wanted to find out more. To understand who Harley ® motorcycle owners really are and what drives their rabid loyalty, we took our catalog shoot deep into the heart of one of the most picturesque landscapes in the United States – The Blue Ridge Mountains of Asheville, North Carolina. We took this journey to tell the story of the single rider going out to “find oneself.” We wanted the freedom of the open road the melodic sway of the bike as it winds through the autumn leaves, the thrill of turning the gear over, and feel the chill of late fall in our face. Given the early November timeframe, we experienced autumn’s poetry, roads to nowhere, and the brilliance of nature’s unpredictability. The powerful roar of the Forty-Eight ® motorcycle and the deadening silence of solitude created a combination that was both powerful and moving for our crew – a feeling that burned into our minds as “that moment” when we felt it. There were nine of us, all bonded by five days and new memories. For us, this turned out to be more than a trip. It was an exploration, a spiritual rebirth and a moment for us all to earn a place into the soul of the brand.

We proudly present the Harley-Davidson ® Dealer Branded Apparel “Free Ride” catalog.

Enjoy the ride.