Casino Player October 2022

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PLAYER OF THE MONTH

Hard Rock International Celebrates 23rd Annual PINKTOBER Campaign

Kicking off this year’s PINKTOBER campaign is a special partnership and highly-anticipated dinner series with world-renowned chef and breast cancer survivor Dominique Crenn. In partnership with Crenn, Hard Rock will create a limited-time menu items exclusively available at Hard Rock Cafes around the world, with a portion of proceeds donated to local charities.

H ard Rock International is going PINK as it continues to support breast cancer awareness and research with its 23rd annual PINKTOBER campaign.Taking place throughout the month of October, Hard Rock locations around the world are participating in fundraising efforts supporting the Hard Rock Heals Foundation with pro ceeds benefiting the American Cancer Society and local charities. Hard Rock has donated millions of dollars toward breast cancer research over the last 22 years of the PINKTOBER campaign.Last year,Hard Rock raised over $700,000, representing the largest amount the company has fundraised since the inception of the program back in 2000. Kicking off this year’s PINKTOBER activations is a special partner ship and highly anticipated dinner series with world-renowned chef and breast cancer survivor Dominique Crenn.“It’s with great honor and pride that Hard Rock International supports those affected by breast cancer across the globe with our 23rd annual PINKTOBER.‘All is One’ is a Hard Rock motto that we are thrilled to see come to life each year through our work with American Cancer Society, community members, team mem bers and local charities, benefitting such an important cause,” said Jon Lucas,chief operating officer of Hard Rock International.“This year,we’re proud to partner with Chef Dominique Crenn, a breast cancer survivor, who shares our passion in raising awareness and giving back to local char ities and communities.”

Hard Rock International is offering uniquely designed, limited-edi tion merchandise in support of breast cancer awareness and research, which includes a PINKTOBER-themed Hard Rock T-shirt, hat, water bot tle, tote bag and a newly designed PINKTOBER pin.Through the Hard Rock Heals Foundation, a percentage of all proceeds will go to charities that help raise awareness and funds for breast cancer research. Additionally, throughout October, Seminole gaming patrons can do nate the change from redeemed gaming vouchers at any Everi full-ser vice kiosk across the casino floor.All donations at the kiosks will benefit theAmerican Cancer Society throughout the month. To celebrate the month and the unwavering strength of breast can cer survivors, two Pink co-branded Fender guitars will be delivered to all Hard Rock Hotels to be used as part of the Sound of Your Stay program. Guests can check out the guitars,which will each include a QR code for use to easily make a donation and discover more ways they can support the fight against breast cancer. In addition, select hotel guest rooms will have a “Pretty in Pink” design complete with pink sheets, towels and more. Participating hotels will also offer specialized spa treatments like pink manicures and custom pink cocktails,where a portion of the proceeds will be donated. For more information and how you can support PINKTOBER, visit www.hardrock.com/pinktober. ´

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