Casino Player July 2022

LUMIERE PLACE CASINO & HOTEL OFFICIALLY TRANSITIONS TO HORSESHOE ST. LOUIS

O nTuesday,May 3, Lumière Place Casino & Hotel in St. Louis, MO, officially transitioned into the legendary Horseshoe brand with a ribbon cut ting ceremony. Caesars Entertainment Regional President Bill Reeg, Horseshoe St. Louis SVP & GM Brian Marsh and CEO of Greater St.Louis,Inc.Jason Hall gave remarks prior to the group walking over to the newly constructed Horseshoe St. Louis entrance sign where the ribbon cutting took place. “We’re thrilled to officially become Horseshoe St. Louis,”said Brian Marsh,SVP & GM of Horseshoe St.Louis. “We’ve received nothing but positive feedback for the brand and we couldn’t be more excited to welcome our guests to the legendary Horseshoe.”

tination entertainment that all great downtowns have in common.We look forward to a long partnership with Horseshoe.” The transformation into the legendary Horseshoe includes a ren ovated exterior with Horseshoe signage,a new look for the casino floor, including updated carpeting and lighting, and new slot options.A new Starbucks will join the stellar restaurant line-up later in the year.In keep ing with Horseshoe’s classic sophistication, the design team incorpo rated a handcrafted feeling with tooled leather,dramatic colors and the brand’s signature gold horseshoe iconography. For more information,visit www.caesars.com/horseshoe-st-louis.

Following the ribbon cutting, the group went inside to enjoy cel ebratory cake,pastries,pizza and pasta fromThe Slice Pizzeria and Pasta, and a reception at Cinder House at the luxurious Four Seasons Hotel St. Louis, located on the Horseshoe St. Louis complex. “Horseshoe’s investment not only means a new look for this an chor riverfront institution, it also means more jobs for our metro and more activity on Laclede’s Landing,” said Jason Hall, CEO of Greater St. Louis, Inc.“Rebranding as Horseshoe signals a commitment to our city, to our north riverfront, and to our efforts to promote the type of des

ISLE CASINO HOTEL BLACK HAWK TO BECOME HORSESHOE BLACK HAWK

reimagined casino floor and more. In keeping with Horseshoe’s classic sophistication, the design team will incorporate a handcrafted feeling with tooled leather,dramatic colors and the brand’s signature gold horse shoe iconography. “Isle Casino Hotel Black Hawk is the premier choice for gaming, dining and nightlife and the transformation into the iconic Horseshoe brand will only enhance the experience for our guests,”said Isle Casino Hotel Black Hawk SVP and General Manager Norris Hamilton.“We could n’t be more excited to bring this legendary brand to Colorado and con tinue to offer unparalleled and elevated experiences.” Isle Casino Hotel’s fine dining experience,Roxy Restaurant and Bar, will be joined by Brew Brothers later in the year. In partnership with Caesars Sportsbook, Brew Brothers will offer a new, immersive way to catch a game. Started by the Carano family in 1995, Brew Brothers has been named Best Brewpub in America by Nightclub & Bar magazine and its Horseshoe Blackhawk location will feature local Colorado brews and an extensive food menu. Over the next several months, guests will begin to see changes around the property, with the complete transformation to Horseshoe expected this fall.

H istoric casino brand Horseshoe is coming to Black Hawk as Isle Casino Hotel Black Hawk begins transformation into the leg endary brand this summer.The property evolution is expected to continue into the fall and will remain open throughout the transition. The transformation into the legendary Horseshoe will include a renovated exterior with Horseshoe signage, newly refreshed rooms, a

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