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The COVID-19 pandemic has increased use by clients. “When we went to the COVID marathon — I think when that reality hit — our numbers went even higher,” Brem says. Lytle EAP started recording webinars in March, when the pandemic began to take its grip on the nation. “They’re recorded and are on our website,” Brem says “They’re on adjusting the new normal, resilience, self-care, talking to your kids about the pandemic, all different topics related to the pandemic, to be as supportive as we can and be responsive to everyone’s needs.” “None of us have every dealt with anything like this before,” she adds. “We want to be there for our customers as they’re there for their employees.” EdLogics offers a “Coronavirus Center” where clients can learn more about a wide range of issues regarding the pandemic. Included are risk factors, prevention and tips about how to stop the spread. There are infographics about the pan- demic, and special features including current news about the virus, with updates from the CDC. “We really are a communications platform,” Tom Cham- berlain says. “Ultimately, we’re really good at engaging con- sumers. That’s kind of what ACSHIC really likes. There are lot of vendors they use. ... We all have a thousand opportu- nities to do different things.”

the EdLogics website, as are links to all the other vendors for ACSHIC clients. Tom Chamberlain, who has worked as a pharmacist, says asking people to read pamphlets about vendors wasn’t working. “I knew there had to be a better way,” he says. “When gamification starting coming into corporate America – starting to use points and leader boards and badges – that kind of gave us the idea.” The games aren’t just a gimmick. “They’re not just a way to get people to come back to the site,” Woodruff adds. “They’re incredibly important and also really powerful educational tools.” Clients can earn points to increase the number of entries they have in drawings for gift cards, and they can receive a $50 one-time award if five colleagues who they invite actually register. Lytle EAP Executive Director Beverly Brem and notes that many services are offered to members, such as short- term counseling, medical advocacy and work-life issues. Mental health counseling is available by calling (800) 237-7272 around the clock. Lytle EAP also offers legal and financial resources, health and lifestyle assessments, and interactive checklists for family, health and other life situations. Checklists can be saved for future use.

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