CBA Record

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Web Highlight: Save Money on CBA Member Discount Programs Save on Lexis, virtual and temporary office space, Alliant Credit Union, client credit card processing, car rentals, UPS, magazine sub- scriptions, legal software and more. Visit www. chicagobar.org/save for more information and links to our discount providers. These programs have been negotiated to offer you savings and special offers as a value-added benefit of your CBAmembership. Make the most of your mem- bership investment and check out these savings! engine going. Work doesn’t seem like work when you find opportunities that allow you to focus on the challenges you enjoy and can sink your teeth into. Then, to find other areas of gratification, identify what makes you unique. And this is a struggle, no doubt about it. If you really think about it, though, there is something that you are capable of doing better than anyone else. But to find it, first understand that nowhere on earth does another person exist with your precise combination of traits— education, personality, experience, passion, friendships, interests, likes and dislikes, etc. Your uniqueness, and your ability to truly “get” that you are one-of-a-kind, is the basis for identifying the select areas of expertise that you—and only you—can provide your audiences. Cut yourself some slack! Business devel- opment doesn’t have to be off-putting and it’s a fallacy to think that it’s only successful for select personality types. All attorneys are capable of developing business; they just need to find their own bailiwick. Interested in learning more? Check out the joint Chicago Bar Association/Legal Marketing Association CLE program “Solid Strategy and Tactical Timing for Client Development” in the CLE archives at www.chicagobar.org/cle

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CBA RECORD 51