CBA Record October 2017

Professional Video Services for Law Firm Websites

New CBA Member Service! Increase Visitors to Your Website with Video!

Stand out from the crowd with video. Introduce new and potential clients to your firm. Build client confidence. Connect with emotion. Deliver your law firm message with a human touch.

How It Works: CBA Video Services will shoot your video onsite at your law office or the CBA. Fees include location set up, taping, and post-production editing. You will receive a digital file to post to your website and/or social media sites. You will own the copyright to the video. Member Pricing: 30-minute Initial Consultation ........................................ $75 Video Production Set Up* ............................................ $500 Single Attorney Video (1-5 min.)..........prices start at $500 Additional editing fees ................................... $75 per hour Nonmember pricing available upon request. *Parking/taxi and other fees may apply. Conditions: • Video fees will include single camera shoot plus sound and lighting set up for a 1-5 minute finished video. Negotiated fees will be based on individual shoot requirements discussed at the consultation meeting. • Law firms are responsible for scripting their message. • Video messages for marketing purposes are typically 1-2 minutes per lawyer. Longer messages will require more editing (additional fees may apply). • We recommend you memorize your script/message. The CBA can provide a teleprompter upon request. • Law firms will be responsible for hosting and embed- ding videos on their website.

Boost Your Competitive Advantage! u Connect with your clients u Convert visitors into clients u Convey what services and experiences your firm can offer u Highlight the attorneys in your firm u Improve your website search results u Drive traffic to your social media sites

To set up a video session or learn more, contact Ricardo Islas, CBA New Media Developer, at 312-554-2085 or rislas@chicagobar.org .

See sample videos at www.chicagobar.org/video.

Ricardo Islas serves as the CBA’s New Media Developer. He oversees the Association’s legal and community programming through traditional and digital media platforms. Prior to joining the Association in 2016, Ricardo was an Emmy award-winning producer for WYCC in Chicago. While at WYCC, he served as producer for the CBA’s “Justice and Law Weekly” series and town hall meetings.