BIP Winter 2025

Letter from the CEO

The future belongs to the evolvers

The health of our system and the sustainability of our profession depend on how quickly we evolve together. Market consolidation is reshaping the landscape. Artificial intelligence is changing how we analyze data and communicate with clients. Policy debates are testing the foundation of access and af fordability. In moments like these, agents lead. Across every conversation, from the ACA Way Town Hall to our dialogues with policymakers, phy sicians and employers, those who anticipate change, rather than react to it, are setting the new standard. NABIP’s role is to ensure our members have both the intelligence and the integrity to lead that evolution. The future of this work won’t be defined by

competition. It will be defined by collabetition. In 2025, we built bridges with associations traditionally viewed as competitors (NAIFA, HAFA and others) because the challenges before us demand collabora tion. Together, we’re proving that shared purpose and collective strength can move the industry faster than siloed ambition ever could. This spirit of collaboration is also evident in our Medicare advocacy, where NABIP stands with organizations like the Better Medicare Alli ance to defend access, quality and choice for millions of seniors. As Dr. Mehmet Oz recently stated, “Healthcare is personal, and policy must meet people where they are.” That’s the essence of what agents do every day. We meet people where they are, and we help them navigate what often feels impossible. In 2026, NABIP will continue that charge through my team’s focus on Integrity, Skill and Scale, priorities that will guide our next phase of growth. Our Certified Integrity Standard designation will set a national benchmark for ethics, transparency and accountability. In a time of rapid innovation, public trust must remain our greatest differentiator. We are also investing in the systems that keep us informed first: rapid policy briefings, real-time analysis of regulatory shifts and cross-market intelligence that connects advocacy with actionable insight. Whether it’s the future of Trump Rx, alternative payment models or AI’s impact on plan design, NABIP will stand at the intersection of foresight and influ ence. Leadership in this new era will be about having the most credible voice. And that’s what we’re building: a culture where agents are not just part of the conversation, but the ones shaping it.

“ Let’s redefine what it means to serve with

wisdom, courage and integrity that stands the test of change.

”

Jessica Brooks-Woods CEO, NABIP

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