BIP Winter 2025

Elevating the sales conversation NABIP and Q4intelligence partnership helps members strengthen business strategy and client relationships.

to Growing a Business , which includes dozens of tools, documents and frameworks that support both client development and agency leadership. Enrollment in the program is rolling, so members can begin their six-month journey at any time through the NABIP Online Learning Institute. “Professional development is not a one-time event,” Trokey says. “It’s a process of continuous improvement, and this partnership gives NABIP members an executable roadmap for doing just that.”

NABIP’s new partnership with Q4intelligence gives members an opportunity to refine how they work, sell and lead. The six month professional development program combines structured training, coaching and peer collaboration. The program features eight interactive sales modules that help participants shift from being seen as sellers of products to solvers of problems. “The ultimate differentiator any of us have is how we work,” says Kevin Trokey, Q4intelligence founder and NABIP Region VI

vice president. “This training helps advisors move the sales conversation from a transaction to a relationship, one that starts with understanding the buyer’s needs before offering a solution.” Participants also join the Goose community, a national network of like-minded professionals focused on growth and accountability. Twice-monthly master classes, online discussions and online access to Q4i coaches help reinforce the lessons and keep progress on track. Each participant receives a copy of The Salesperson’s Guide

TIP: For more information, visit nabip training .org/nabip/ more-sales -system

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