BIP Winter 2024

struggling to find a mental health resource who could speak Span ish for his mental healthcare, he realized how large the availability gap was. “Only 5% of mental health professionals in the U.S. can administer their services in Spanish versus 13% — and growing — of the population that speaks Spanish at home,” he says. “And many of them are uninsured or underinsured.”

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His company, Sanarai, connects U.S. patients who speak Spanish with mental health professionals in Latin America to provide culturally relevant Spanish language care. The network has grown to provide thousands of sessions each month. Mind the nuance Ulloa said a big mistake the benefits industry makes in serv ing Spanish-speaking customers is assuming everyone has a language reference from Mexico. “I love Mexico and Mexican people, but we’re not all Mexican,” she said. “There are people from the Caribbean. We have people from South America. I’ve held employee benefits meetings in Or lando, where Spanglish works best. If I had done my meetings one hundred percent in Spanish, they would have been lost. If I did it in English, they were even more lost. If you do it in Spanglish, they’ll fully understand what you’re say ing. I had to adjust to that rhythm. That’s how people understand.”

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Winter 2024 bip magazine 17