BIP Winter 2024

There are many great bells and whistles to these plans that you don’t find in the individual market. — LTC Working Group Chair Lori Martin “ ” says. “So why not add this really important retirement planning benefit to what you’re offering to your employees, whether it’s employer-paid or, most often, a voluntary plan?” Martin says brokers should consider promoting long-term care off-cycle because, in the crush of open enrollment, long term care can get lost at the end of a lengthy benefit list. “I think you can certainly bring it up any time of the year, and it really is better to offer it off cycle,” Martin says. “You get a lot more engagement, and if you offer a voluntary plan, you have participation requirements just like you do with every other plan, so you want to get the most people to apply. There are many great bells and whistles to these plans that you don’t find in the individual market.”

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