BIP Summer 2025

SUMMER 2025

Official magazine of NABIP

NABIP Shaping the future of healthcare

Volume 72 No.2

EDITOR-IN-CHIEF Elizabeth Galentine elizabeth.galentine@contentovation.com

ADVERTISING SALES MCI USA (410) 584-1901 katy.lewis@wearemci.com

focus 26 26 The Most Engaged Person in the Room

PRINTER Walsworth (573) 442 8714 www.walsworth.com

REPRINTS MCI USA (410) 584-1901 katy.lewis@wearemci.com MAILING ADDRESS 999 E Street NW, Suite 400 Washington, D.C. 20004

Susan Rider’s calendar is full, but every role she takes on reflects a deeper mission: to grow, to lead and to help others rise with her. 32 Broker Voices: Ruby Ulloa A committed advocate, this NABIP Miami leader is working to advance equity and representation in the health insurance and employee benefits industry. 34 Hot Flashes, Cold Shoulders Why the workplace still isn’t ready for menopause — and what brokers can do to change that.

EDITORIAL & DESIGN ContentOvation with Therium Studio

www.ContentOvation.com jamie.green@contentovation.com

www.theriumstudio.com melissa@theriumstudio.com

The opinions expressed in this magazine are not necessarily endorsed by NABIP nor does the magazine assume responsibility for statements made in advertisements or published articles. Send editorial submissions to: bip Editor, 999 E Street NW, Suite 400, Washington, D.C. 20004. bip (ISSN 2475-5826, publication no. 238660), 2025, volume 72, number 2 Published 4 times per year (Spring, Summer, Fall, Winter) by the National Association of Benefits and Insurance Professionals, 999 E Street NW, Suite 400, Washington, D.C., 20004. $25 annual subscription price is included in NABIP member dues. Periodical postage paid at Washington, D.C., and additional mailing offices.

On the cover: photography by Jonathon Chi