BIP Summer 2025

Industry Innovation

a primary care appointment around 26 days, people often give up and avoid care altogether. Q: Are there industries where telehealth is especially impactful? A: Telehealth adds value across many industries, but it’s particularly beneficial for workforces that are remote, mobile or operate outside of traditional schedules. Logistics, manufacturing and hybrid teams all benefit from access that isn’t tied to location or office hours. Ultimately, it’s about meeting people where they are. Q: How does the rise of modular virtual care affect how brokers should approach the employers can tailor virtual care to their needs. Some may only want virtual primary care, while others are ready to add services like musculoskeletal support, weight health, cancer care or even AI-enabled care navigation. The key is to understand the client’s cost drivers and pain points, then recommend targeted solutions that can scale over time. Q: What role does simplicity and speed play in making telehealth successful? A: A major barrier to care is friction — complicated processes, unclear coverage, or long waits. Today’s telehealth needs to be fast, available 24/7 and easy to access from a phone or app. That kind of immediacy is what employees expect. If it’s not simple, they won’t use it, and that diminishes the return on investment for the employer. topic with clients? A: Modular care means

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